Search Engine Optimization is prerequisite, as part of the Internet Marketing. A website that is developed under W3C rules is best prepared for Search Engine Optimization. W3C refers to the World Wide Web Consortium, which is an organization that works towards developing open standards in coding for the World Wide Web. Factors such as properly using header tags, div tags, image alternative attribute, and several other HTML standard tags are all subjected to being W3C compliant. Therefore, it is a direct correlation that by complying with these International standards you are clearly better off in terms of SEO practices.
There are other benefits to complying with these standards in relation to SEO, and these are:
- Search Engine Visibility.
- Browser Compatibility.
- Time-Saving.
- Convertibility.
- Stability.
- Universality.
For SEO friendly website you have to concentrate in these points:
- SEO friendly URL:
- SEO friendly Web Content:
- The use of Images in your website:
- The existence of blog attached in your website:
- Content Management System:
Check if your website URL is written in a human understandable language. Having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can put you on the fast track for SEO success.
SEO friendly content means write up that straight to the point of your message, and emphasis of the message throughout your site.
Avoid making the entire page will with images without text or proper description of your images. Search Engine does not read images well.
It will be good if you have a blog and hyperlink from your website. Normally blog like Wordpress, BlogSpot etc are auto indexed and it helps in pulling traffic to your website. But please make sure your blog content is unique content in order to achieve the best SEO effect.
If you are using a content management system, please make sure it is SEO friendly. You can check on the SEO friendly ,Meta keywords,Meta title.
- Traffic Report:
If you subscribed to Google Analytic or any other traffic report, do check if your website has high traffic for now.
A website that is ready for search engine optimization is called Search Engine Optimization friendly.
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