Guide to Penguin Friendly On Page SEO

The purpose of the Penguin update was to demote sites that violated Google’s Webmaster Guidelines. Sites that used manipulative techniques to improve their rankings, and some innocent sites that may have appeared manipulative to the algorithm, lost their high positions in the search results. These manipulative techniques, referred to as “black hat,” include keyword stuffing, cloaking, participating in link schemes, deliberately using duplicate content for search engine benefit, and excessive use of exact-match keywords in links and content. Similar techniques also came under fire.

Whether you were hit by Penguin or just want a plan to boost rankings without concerns about future updates, here is your guide:

Things to stop in On-Site SEO:

• Putting a list of keywords in the page title instead of making it descriptive or using your brand name and Jamming keywords into the Meta Description.
• Using Meta keywords. These have been useless for quite some time. They serve no purpose whatsoever. It’s still good practice to include a meta-keyword here or there for certain tools that may still use them, but the search engines don’t.
• Including your primary Keywords in H1 tags and secondary keywords in H2, H3 and so on. Fit keywords into these tags if it makes sense, but don’t waste time trying to get them into every single page or especially every single subtitle.
• Keywords in the alt tags of images. Use a descriptive alt tag or none at all.Keyword-rich URL naming conventions. If your URL is a bunch of junky letters and numbers, this really doesn’t matter anymore.
• Stuffing keywords or using a specific “density” of keywords.
• Low quality, poor, or duplicate content on your site.
• Repeating navigational links in both the header and footer.
• Excessive internal linking using keywords as the anchor text.
• Updating your blog with ZERO value content.

Things to focus on On-Site SEO:

• Search Engine Optimization Friendly Website .
• Use descriptive titles that consider branding and shareability.
• Use calls-to-action and make it easy for visitors to connect with you. Focus on boosting your conversion rate.
• Lower page loading time.
• Update your blog with content that should sound fresh, useful, and unique.

Focusing in these tips you can back to your position as soon as possible and grow your business as per the all assumption of Google Penguin.