Showing posts with label best seo services. Show all posts
Showing posts with label best seo services. Show all posts

Thursday, 11 April 2013

How To Build Quality Backlinks For Blog

Backlinks can switch the approach of blogging in one hand quality Backlinks can improve your blog ranking and in other hand bad and poor backlinks can collapse your all achievement and hard work into vain. In Panda and Penguin World the word Quality is more important. Before Panda and penguin update webmasters used to generate backlinks using poor techniques like profile links, link exchange with random websites, generating too many links with same anchor text on which they want to rank their blog in search engines. But now Google hates these entire link building techniques and penalize those sites which do not have quality back links. Now we have to work on quality not the quantity.

Here I am sharing those link building techniques which are ethical in Google point of view:-

Tip 1: Blog Commenting

Blog commenting is the best method for link building to a blog but here I’ll tell you how to do this in right way:-

  • This is highly recommended to add blog commenting in your blogging schedule.
  • Leave at least 10 comments daily on high ranked blogs same with your niche.
  • Commenting on those blogs where you get nofollow link is a waste of time.
  • Work on those blogs where you can get dofollow backlink for your blog.
  • Don't put short comments like nice article, good article and all. Blog owner will not accept these types of comments and your efforts will be waste.

Tip 2: Use Forums

Participating in webmaster forums can help you to increase your blog readership. Readers will let to know about your blog and hence new visitors land to read your content. Denote some time from your schedule to use forums for link building. You can use these forums.

  • Digital Point Forum
  • Webcosmo forum
  • Web Hosting Talk
  • Yahoo Answers

Tip 3: Guest Blogging

Write your best and unique articles for other's blog.. Write for others and in return you will be awarded with a very powerful dofollow and targeted backlink with anchor text of your choice. Find blogs under the same niche which you have and contact their owners using contact us form in their blog to submit guest post. If they agree to publish your post on their blog then submit your post and include one or two link between content or in the Author's Bio section with your main keyword as anchor text. Guest Posting is beneficial for both the parties. Blog owners receive free and high quality articles for the blog and in return you receive high quality backlink for your blog.

Important facts regarding Guest Blogging are:-

Don't always build backlinks for your blog homepage. Try to build backlinks for internal pages also like category pages or any related post. For more Search Engine Optimization benefits you can also link to your sitemap page. By sitemap page, I mean the page which contains links to all published posts into your blog. You can visit my blog sitemap page for better understanding named as Blogger Tips and Tricks. By linking to that page means killing two birds with single stone. First is it will help Google Bots to crawl and index all of your posts and second is visitors will have to click to the links to read the article hence more page views.

Tip 4: Internal Linking of Posts

Internal links and External Links both play an important role in Search Engine Optimization. Internal links also count as quality backlinks. Google loves those blogs which works on internal linking strategy. Let me tell you how internal linking works. Whenever you right new post, try to link your previous posts or popular posts with proper anchor text.

It has multiple benefits like:-

  • Build Backlinks for all posts.
  • Search engine crawlers will let to know about your blog content in deep. All the posts will get indexed fast.
  • Increase Blog Traffic.
  • Reduce Blog Bounce Rate.
  • Increase blog visit time, hence better ranking in search results.

This is all about on how to build backlinks for blog in post panda and penguin world. Use these strategies regularly and effectively and notice the positive change in your blog performance in search engines. If you have any questions then please ask me through comment and I’ll get back to you. Thank you!

Tuesday, 24 April 2012

Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads

google-ad-review-strategy
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has now shed a little more light on some of the systems it uses to prevent bad ads from showing up on Google’s search results pages.

We all know that Google doesn't allow malicious ads, bad downloads, counterfeit goods, or ads with unclear billing practices. In order to combat these types of scam/illegal ads and human trafficking ads, Google uses a combination of automated systems and human input to review the billions of ads submitted to Google each year.

Google attempts to eliminate ad spam via what it calls a three-pronged strategy, where ads, websites, and advertiser accounts are reviewed. By looking at all three elements, it's more likely Google can detect problems. All systems are complementary to the other three, sharing signals among each and comprehensively attacking and prohibiting bad ads from being displayed.
Google states that:
"... this three-pronged approach looks for patterns that would flag ... a site and help prevent ads from showing. Ad review notices patterns in the ads and keywords selected by the advertiser. Site review analyzes the entire site to determine if it is selling counterfeit goods. Account review aims to determine if a new advertiser is truly new, or is simply a repeat offender trying to abuse Google’s advertising system."

Ad Review

Google's ad review system inspects both the individual ads and the landing page. If there is nothing in the ad or landing page that would "flag" the system, it will automatically start showing the ad as "Eligible" and show the ads only on Google.com to users who have "Safe Search" turned off.

If an ad gets flagged by a variety of different factors, it will show up as "Under Review" and receive a manual review. This review will include:
  • Machine learning models.
  • A rules engine.
  • Landing page analysis to perform a more extensive examination.
  • A real person to make the final decision (in some cases).

Website Review

Different ads can point to many different pages on a website. The site review system identifies policy issues that apply to the whole website.

Google will regularly crawl the sites and look for changes and updates. It's intelligent and will learn from different scams and problem sites and flag potential sites with the same problems in the system...Read More