How to Increase Google's Crawl Frequency

Google Crawl Frequency is the frequency with which Googlebot visits your site can vary from hours to weeks. Through the redesign, we enacted severalSearch Engine Optimization elements, which have helped to allow and some instance entice crawling bots to frequent the site more often and more pages at that.

Why You Should Care About Crawl Frequency

We want to rank many pages on a site, not just the homepage. Additionally, we're actively making changes to our sites and we want bots to see this as quickly as possible and as deep within the site as possible.

Let's examine how those elements increased Google's crawl frequency.

Redesign/Site Migration

Redesign effort did a good job of lending to the opportunity to enhance crawl frequency as so many good SEO changes were taking place at once. Additionally, so much more new content and refreshed content drives the bots nuts giving them so much more to want to peruse on the site. Working order of all the standard Search Engine Optimization practices you can work on to improve crawl frequency on your site.

Get ’em on the Site

• Run a DNS check, Ping and Traceroute check of the site to assess if there are any issues with site pages loading with regard to connectivity or any other server issues.
• Run a page load speed report of your 10 most important pages to review how fast your pages are loading. Crawlers lack patience.
• Utilize parameter-free static/clean URLs on the site. Bots have long had issues with parameter crawling. Yes, they can often see their way through these now, but why not make it easier for them to crawl the site?

Hand Them the Keys to the Site

• Review your robots.txt file as well as your usage of meta robots tags. What pages are holding from them?
• Have an XML sitemap as well as HTML sitemap.
• Enlist supplemental navigation on-site (i.e., footer navigation, breadcrumb navigation, and relevant internal linking in copy). Create pathways to make a site easy to crawl.
• Fix internal links resulting in 404 errors as well as ensuring that external links open in new windows. You don’t want to stop the crawl and you don’t want to usher them away.

Entice & Lure Them

Generate fresh content. This may be the most important point in the checklist. Give them a reason to feel they should come back on a regular basis. Generate links and social citations to your site. This can be a large scale task in itself. Think of it this way: the more links you have out on the web, the greater your chances are of attracting crawling bots. Think of links as portals into your site.

As you can see, there are many components that aid in enhancing your bot crawl frequency and depth of crawl. These are also many of the foundational elements of Search Engine Optimization. This helps to reinforce that crawl frequency, is after all, a very important aspect of SEO itself. Adhere to these recommendations and you will have a better optimized site and hopefully see an enhanced bot crawl rate.

Guide to Penguin Friendly Off Page SEO

The purpose of the Penguin update was to demote sites that violated Google’s Webmaster Guidelines. Off-Site SEO means Link Building. Link building easily took the biggest hit during the Penguin update. Since links are still one of the most important ranking factors for your page and your site as a whole, we have to pay close attention to the types of links that actually work, and the ones that can hurt us.

Things to stop working on Off Page Optimization:

• Free Directories.
• Low Quality Social Bookmarking Websites.
• Free Articles Directories.
• Link exchanges.
• Paid/Sponsored links.
• Links from Spun content.
• Unnatural links (links from irrelevant websites).
• Participating in link schemes.
• Links from duplicate content.
• Links from banned/penalized websites.
• Excessive use of exact match keywords as anchor text.
• Any or every manipulative link building practice.

Things to focus on:

• Niche:

Get links from sites that are relevant. The links don’t have to come from an extremely tight niche (in fact that’s often a sign of a low quality site), but the connection should make sense.

• Advanced:

Your link building techniques shouldn’t rely on something that anybody could do easily.

• Vary keywords as anchor text:

Tons of links with the exact same text is simply unnatural, even in your own marketing efforts. Focus on text that gets a click-through not that uses a particular keyword.

• Brand perspective:

Your promotional efforts should fit with your brand.

• Content marketing :

Obviously this got huge this year. You should focus on producing content that is naturally shared and linked. In other words, link earning in addition to link building.

• Getting citations:

You should make it clear to the search engines what your brand name is so that the search engines can recognize when it is mentioned without a link. Google is using statistical data and co-citation to rank sites using off-site factors that go beyond links, so focus on creating buzz and getting discussions about your brand going.

Search Engine Optimization is changing as the search engines become more advanced. Penguin will not be the last update to shake up the search results and we as marketers should be focusing on longevity and brand just as much as we should on rankings.

Guide to Penguin Friendly On Page SEO

The purpose of the Penguin update was to demote sites that violated Google’s Webmaster Guidelines. Sites that used manipulative techniques to improve their rankings, and some innocent sites that may have appeared manipulative to the algorithm, lost their high positions in the search results. These manipulative techniques, referred to as “black hat,” include keyword stuffing, cloaking, participating in link schemes, deliberately using duplicate content for search engine benefit, and excessive use of exact-match keywords in links and content. Similar techniques also came under fire.

Whether you were hit by Penguin or just want a plan to boost rankings without concerns about future updates, here is your guide:

Things to stop in On-Site SEO:

• Putting a list of keywords in the page title instead of making it descriptive or using your brand name and Jamming keywords into the Meta Description.
• Using Meta keywords. These have been useless for quite some time. They serve no purpose whatsoever. It’s still good practice to include a meta-keyword here or there for certain tools that may still use them, but the search engines don’t.
• Including your primary Keywords in H1 tags and secondary keywords in H2, H3 and so on. Fit keywords into these tags if it makes sense, but don’t waste time trying to get them into every single page or especially every single subtitle.
• Keywords in the alt tags of images. Use a descriptive alt tag or none at all.Keyword-rich URL naming conventions. If your URL is a bunch of junky letters and numbers, this really doesn’t matter anymore.
• Stuffing keywords or using a specific “density” of keywords.
• Low quality, poor, or duplicate content on your site.
• Repeating navigational links in both the header and footer.
• Excessive internal linking using keywords as the anchor text.
• Updating your blog with ZERO value content.

Things to focus on On-Site SEO:

• Search Engine Optimization Friendly Website .
• Use descriptive titles that consider branding and shareability.
• Use calls-to-action and make it easy for visitors to connect with you. Focus on boosting your conversion rate.
• Lower page loading time.
• Update your blog with content that should sound fresh, useful, and unique.

Focusing in these tips you can back to your position as soon as possible and grow your business as per the all assumption of Google Penguin.

Types and use of Link Tools

To establish better in the internet marketing you have to pay attention in the internal linking structure is working properly or not in to your site. There are essential tools for your SEO campaign as backlinks are a key factor that contributes to your list of search engine sites. As we know link building is very essential tactics of SEO or you can say that it is not possible to get success in SEO without Link building Service.

Here are few examples that will help you:

• Link Analyzer:

Analyzes and reports on all internal and outgoing links for a site. An important tool to control which sites they connect to (to help ensure that lead to bad neighbors) and to help ensure that the internal linking structure is sound.

• Backlink Checker:

Checks backlinks to your website .Very to find out whom is linking to you. How backlinks are the lifeblood of the life of the search engine ranking this is a must use ellipses.

• Extraction Link:

In essence this tool extracts outbound links from a site in a document; it may be useful to provide data for further analysis.

• Link Popularity Checker:

As a control of backlinks but across multiple search engines, once again a very useful tool for SEO.

• The suggestion link generator:

Find the sites you link to other sites on the basis of the word you are interested in. The obvious power of such a tool is to identify sites that are already providing outbound links to the exact terms you are interested in. In addition these connections using relevant terms in the anchor text (which is important for SEO) because this is the way in which they are discovered by toll, in the first place.

• More Back Link Checker:

In essence, just as a backlink checker tool, but that checks search engine Sat once more (as opposed to focusing on a single search engine for results),

• Nofollow Finder:

This tool finds sites that use the no follow tag on their links. This is useful to find out how connections that use the no follow tag are no longer useful for SEO. This is particularly relevant if you bought back or are involved in reciprocal linking programs.

• Reciprocal link checker:

these tools to ensure that the sites that say they actually link to link. In this case it is useful tools if you bought back or are involved in schemes of mutual connection, as one can easily verify that the connections are in place.

In summary, the link tools offer a range of useful functions for detection and testing of a variety of connection types and should be in the toolbox of all those who are interested in Search Engine Optimization .

Link Building Technique in this New Year

Link buildings have always a good for your website and create valuable traffic to your site and reward proposition and also help in Search Engine Optimization. By improving Google’s algorithm and supplementing their spam control with Human Quality Raters, Google has made it increasingly difficult to manipulate search rankings via spammy backlinks.

Before You Start Link Building

• Audit and remove bad links. A tool such as Link Detox can be useful.
• Find or create something to leverage that is link worthy. The best links require editorial approval – target those links in your link acquisition efforts.
• Invest in backlink analysis tools.

Top 7 Link Building You can follow this year

• Use GWT to discover broken links.
• Go to GWT, click on your website, then "Site health" then "Crawl Errors" in the left nav. A list of URLs and response codes will appear at the bottom of the page.
• Repair the broken links by using a 301 redirect.
• If your website is designed in CSS, submit it to CSS directories like CSS Mania, Best Web Gallery, or CSS Elite.
• Make certain the directory is indexed. Most quality directories are paid directories – the cost of entry is a barrier to spammers.
• Must have a suitable category for your listing.
• Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building.
• Use your Twitter profile for Link Building.

Follow these guidelines and you will be off to a great start for Link Building Services in 2013 and beyond.

Guest Posting for Link Building

Guest posting is becoming more and more popular as an effective way to build quality links back to your website Guest posting is when you post a blog on someone else’s website for the purposes of adding quality content to that person’s site while gaining valuable backlinks in return.

The Golden Rule of Guest Posting

• Never post the same blog on your own site that you have posted on someone else’s.
• Duplicate content can kill a website. Using Google authorship code can protect your website from duplicate content penalties when you are submitting non-exclusive articles to quality sites .
• It is best to only submit original content to other sites on which you are guest posting.
• If you discover someone you made an arrangement to guest post with is posting duplicate content, immediately ask them to delete the posts off their website. If they refuse then delete their posts off of yours.

What are the Benefits of Guest Posting?

• The main benefit of guest posting on another blog is gaining links back to your website. Links are still the most important factor in how your website ranks in the search engines.
• Another benefit of posting on popular blogs is that you can increase the number of visitors that visit your site through the links in your posts.
• Guest posting also increases the value of the website you are contributing to. By adding quality content to another site, you can help increase its authority and Page Rank which makes the links that you have coming from that site even more valuable to you.
• If you were to allow guest posting on your own blog, the same benefit of increased authority and Page Rank would apply to your own site as well.
• The most valuable links will come from blogs that are closely related to your own industry.
• By working together each company can experience a benefit from guest posting.

Are there any Downsides to Guest Posting?

Not if you do it right. You want to make sure that you are posting on quality sites.

• You can define a quality site by its content and how often they post on it and not by its Page Rank. Page Rank is important, but you will have trouble finding sites with a PR of seven or eight that are going to allow you to guest post.
• Most sites with that much authority are going to have strict guidelines if they even allow guest posting in the first place.
• If your website is new and has a low Page Rank of its own, then guest posting on a site with a one or two Page Rank is a benefit to your site.
• If you have a site with a Page Rank of three or four then posting on a site with a Rank of two to three or four to five is going to help you.
• Try to avoid, if possible, reciprocal guest posting.

The best way to guest post is to both post on other people’s sites and let others post on yours. That way you receive both benefits of guest posting.

Invalid Links (404′s)- Generally Don’t Harm Your Ranking

A very busy thread within the Google Webmasters Help forum currently contains one webmaster asking about the large number of invalid links on his site and whether they will harm his rankings.

The answer to this is no they won’t necessarily harm your websites rankings within Google, however, they probably will hurt your sites internal linking structure as well as user experience, but it is more than likely that you will keep your positions, as long as you have nothing else wrong, Search Engine Optimization wise, on your site that is. These invalid links will harm that specific page rankings as it is not there and you are not receiving the full benefit of internal linking, but having a 404 and isolating that page will not harm your whole sites rankings, it is probably best that you sort these things out however as user may not use your services if they cannot get to the information they require.

John Mueller, who works at Google, had this to say about invalid 404 links:

“The number of crawl errors on your site generally doesn’t affect the rest of your site’s crawling, indexing, or ranking. It’s completely normal for a site to have URLs that are invalid and which return 404 (or 410, etc). That wouldn’t be something which we would count against a site — on the contrary, it’s something which tells us that the site is configured correctly.”