It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns, we could all use someone who is watching out for us just in case something goes awry in a campaign.
The automated alert functions within Google AdWords and Google Analytics are extremely helpful and they may be as close as we’ll get to guardian angels for PPC managers. These tools can be utilized to alert you if a keyword, ad group or campaign sees a dramatic performance fluctuation. This way, for example, if your CPA skyrockets on a specific day, you will be notified – and you can take fast corrective action!
How to Set up Alerts in Google AdWords
Setting up automated alerts within Google AdWords is fast and easy. Alerts can be set up at practically every level of an account: keyword, ad text, ad group, and campaign. You can find the alert function on each screen within AdWords:
Alerts can be established for just about any metric for each level of an account. The purpose of an alert is to indicate a change in performance. Alerts can be set to trigger when performance above or below a specific metric. For example, if my CPA inflates over $25, send me an alert. Alerts can be set up to trigger at a percentage of change as well. For example, if my CPC increases by 25 percent from the previous day, send me an alert.
The frequency of these alerts is flexible as well. You can monitor specific metrics on a daily or weekly basis, or continually throughout the day (every couple of hours). Alert frequency should be dictated by the amount of traffic for a specific campaign. For example, low-volume campaigns can probably be monitored on a daily or weekly basis. High velocity campaigns may require daily checks or even every couple of hours.
For example, this automated alert will notify us if any ad group has a CPA that increases by 25 percent from the previous day:
And this alert will notify us if any keyword has a CPA over $50:
The automated alert functions within Google AdWords and Google Analytics are extremely helpful and they may be as close as we’ll get to guardian angels for PPC managers. These tools can be utilized to alert you if a keyword, ad group or campaign sees a dramatic performance fluctuation. This way, for example, if your CPA skyrockets on a specific day, you will be notified – and you can take fast corrective action!
How to Set up Alerts in Google AdWords
Setting up automated alerts within Google AdWords is fast and easy. Alerts can be set up at practically every level of an account: keyword, ad text, ad group, and campaign. You can find the alert function on each screen within AdWords:
Alerts can be established for just about any metric for each level of an account. The purpose of an alert is to indicate a change in performance. Alerts can be set to trigger when performance above or below a specific metric. For example, if my CPA inflates over $25, send me an alert. Alerts can be set up to trigger at a percentage of change as well. For example, if my CPC increases by 25 percent from the previous day, send me an alert.
The frequency of these alerts is flexible as well. You can monitor specific metrics on a daily or weekly basis, or continually throughout the day (every couple of hours). Alert frequency should be dictated by the amount of traffic for a specific campaign. For example, low-volume campaigns can probably be monitored on a daily or weekly basis. High velocity campaigns may require daily checks or even every couple of hours.
For example, this automated alert will notify us if any ad group has a CPA that increases by 25 percent from the previous day:
And this alert will notify us if any keyword has a CPA over $50:
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