If you want to seriously increase the likelihood of a Facebook ad’s success and impact on viewers in a social space already cluttered with multimedia, look no further than the good old ad image.
Facebook ad images serve two main purposes: to draw the eye of users and to reinforce or supplement the ad copy. Facebook ad images are small (110x80 pixels) and getting even smaller (99x72 pixels), which means advertisers have to work extra hard to make them outstanding.
We’ve noticed many Facebook advertisers have fallen short or cut corners when it comes to Facebook ad images. Marketers, what are you thinking? Skimping on the most important element of a Facebook ad?!
It’s time to pay these crucial ad elements the TLC they deserve. In this post, we’ll examine tools, tips, and strategies to create winning Facebook ad images.
Inexpensive to Free Image Processing Tools.
First, get started with the right tools that are appropriate for your budget. Free tools are great, but you get what you pay for; often, it’s worth the little investment in the end to buy a paid tool.
Free tools:
1. Gimp
2. IrfanView (PC only) – This was my favorite when I had a PC because it opened up in a SNAP.
3. Pinta
4. Image Tricks (Mac)
Super affordable image processing tools:
1. Pixelmator - $29.99 (Mac only) – What I currently use.
2. Photoshop - $9.99
This list barely scratches the surface of image processing software out there, but I’ve had great personal experiences with these platforms in particular.
Image Sources.
First and foremost: The XS sized images will absolutely be large enough for Facebook ad images. Try to keep images three credits or less. Don’t waste money on an expensive image, unless you have to, because it will eventually be cut down to the size of a stamp.
1. Fotolia (from $0.74-$1.30 per credit). Fotolia is my go-to for images. Trolling through the thousands of photos Fotolia stocks can be incredibly fun, but before you know it, you’ve lost an entire afternoon that should have been spent on production. Cut down on waster time by being keyword-specific, using the expression or emotion you want to convey as keywords, and sort by “recent” to find truly fresh gems.
2. Veer (from $0.78-$1.41 per credit or buy individual images starting at $2.25). Very similar to Fotolia, but you don’t have to buy credits if you don’t want to. You can buy images with “real money,” and if you register for an account, you’re entitled to some freebie credits.
3. iStockphoto (from $1.67-$1.38 per credit). iStock is a bit more expensive than Fotolia, but not without its perks. For example: There’s a free photo of the week! ...Read More
Facebook ad images serve two main purposes: to draw the eye of users and to reinforce or supplement the ad copy. Facebook ad images are small (110x80 pixels) and getting even smaller (99x72 pixels), which means advertisers have to work extra hard to make them outstanding.
We’ve noticed many Facebook advertisers have fallen short or cut corners when it comes to Facebook ad images. Marketers, what are you thinking? Skimping on the most important element of a Facebook ad?!
It’s time to pay these crucial ad elements the TLC they deserve. In this post, we’ll examine tools, tips, and strategies to create winning Facebook ad images.
Inexpensive to Free Image Processing Tools.
First, get started with the right tools that are appropriate for your budget. Free tools are great, but you get what you pay for; often, it’s worth the little investment in the end to buy a paid tool.
Free tools:
1. Gimp
2. IrfanView (PC only) – This was my favorite when I had a PC because it opened up in a SNAP.
3. Pinta
4. Image Tricks (Mac)
Super affordable image processing tools:
1. Pixelmator - $29.99 (Mac only) – What I currently use.
2. Photoshop - $9.99
This list barely scratches the surface of image processing software out there, but I’ve had great personal experiences with these platforms in particular.
Image Sources.
First and foremost: The XS sized images will absolutely be large enough for Facebook ad images. Try to keep images three credits or less. Don’t waste money on an expensive image, unless you have to, because it will eventually be cut down to the size of a stamp.
1. Fotolia (from $0.74-$1.30 per credit). Fotolia is my go-to for images. Trolling through the thousands of photos Fotolia stocks can be incredibly fun, but before you know it, you’ve lost an entire afternoon that should have been spent on production. Cut down on waster time by being keyword-specific, using the expression or emotion you want to convey as keywords, and sort by “recent” to find truly fresh gems.
2. Veer (from $0.78-$1.41 per credit or buy individual images starting at $2.25). Very similar to Fotolia, but you don’t have to buy credits if you don’t want to. You can buy images with “real money,” and if you register for an account, you’re entitled to some freebie credits.
3. iStockphoto (from $1.67-$1.38 per credit). iStock is a bit more expensive than Fotolia, but not without its perks. For example: There’s a free photo of the week! ...Read More
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