Keyword Research-an important factor in SEO

Keyword Research is the research and discovery of the main words that web users will type into a search engine to find you. By targeting the correct and most efficient keywords for your niche and business, your ranking report can illustrate the progress you make, getting you one step closer to the absolute achievement that any online business desires maximum exposure. Without keywords, nobody can find your website and you will never make a sale. Keywords are the phrases or words that people commonly use to type into search engines when they are surfing for something on the web. Keywords are essential to effective Search Engine Optimization. Keywords are the actual words or phrases typed into the search bar on a search engine.

Keyword Research process involves the following important steps. These steps can be described as:

• Discovering Keywords:

The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience.

• Analyzing Keywords:

The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking.

• Selecting Keywords:

The Selection process involves objective measurement based shortlisting of keywords keeping the site focus and target audience within the limitations analyzed.

• Deploying Keywords:

The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.

Advantage from Keyword Research:-

• Firstly, it has been proven that more people prefer to click on the organic search results in Google rather than on the sponsored links. The former are not paid for and are deemed more relevant.
• Secondly, your marketing information stays on the internet forever and once you come up on Google's first page, you stay there! It's like having your very own real estate online. A fact is, people want to find what they are looking for on the first page of Google.
• Thirdly, whilst creating your online presence, you are seen as a leader and the expert in the industry offering solutions and answers to people's problems.
• Fourthly, you can have all the above-mentioned benefits for free.The best part is that you would be able to attract unlimited amount of traffic to your websites. That means getting endless laser-targeted leads to your business at no cost to you!

Using the correct keywords on your website is the key to successful traffic generation.