Friday, 7 September 2012

SEO Link Building Tips and Techniques

Back links are the most important factor when it comes to the search engines deciding where to rank your website. In the future that may change, but there is no doubt that back links will still continue to be an important factor in the ranking process. Because of this fact, it is important that you steadily build links leading back to your website.

Tips to Link building:

  • Blogging:
  • Blogging is the easiest and most effective way to gain back links. Not only can blogging lead to back links, but it also is a way to consistently add content to your website, and we all know that Google loves sites that consistently add quality content. The key to gaining back links through blogging is to make sure that you are blogging about topics that are either directly related to your businesses that provide useful information for your readers. Once you have found your blogging niche, the next thing to do is create an RSS feed and submit both your blog URL and RSS feed to as many blog directories as you can find.

  • Press Releases:
  • Press releases are a great way for businesses to gain back links to their sites. There are many free press release distribution sites out there to submit your releases to, but using a paid service like PRWeb can result in hundreds of back links from major news organizations with just one press release. Making press releases a regular part of your link building services strategy can result in thousands of quality back links over the course of year.

  • Article Marketing:
  • The key to good article marketing is creating informative, original and unique articles. Don’t just write one article and post it on 10 different article sites. Instead, write 10 different articles and post them on 10 different sites. Make sure you mix up the anchor text of your links as well.If done right, article marketing can result in a ton of quality back links and increased rankings.

  • Directories and Review Sites:
  • Using business directories and review sites isn’t the most innovative link building strategy, but it is a proven way to gain back links to your site. The number of people who visit your site is taken into account by Google when they decide where to rank you. Google figures that if a lot of people are visiting your site and spending time on it then your site must have valuable or interesting information on it and they will rank your site accordingly. Benefit of listing your website on sites such as Manta, Yelp, and Angie’s List is the improvement of your Google Places listing. Rankings on Google Places are based on a different algorithm than the one used to rank organic search listings.

  • Create Link Bait:
  • Link Bait is content on your website that makes people want to link to it on their own. There are many forms of link bait you can choose to incorporate onto your site.

    Below are a few examples.
  • Well written, humorous and or informative content.
  • Widgets or Tools.
  • Video.

These are just five examples of link building techniques. There are others, but these five are the most effective. Keep in mind that link building can be a long and time-consuming process. Patience is the key when it comes to link building Services.

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