Guest Posting for Link Building

Guest posting is becoming more and more popular as an effective way to build quality links back to your website Guest posting is when you post a blog on someone else’s website for the purposes of adding quality content to that person’s site while gaining valuable backlinks in return.

The Golden Rule of Guest Posting

• Never post the same blog on your own site that you have posted on someone else’s.
• Duplicate content can kill a website. Using Google authorship code can protect your website from duplicate content penalties when you are submitting non-exclusive articles to quality sites .
• It is best to only submit original content to other sites on which you are guest posting.
• If you discover someone you made an arrangement to guest post with is posting duplicate content, immediately ask them to delete the posts off their website. If they refuse then delete their posts off of yours.

What are the Benefits of Guest Posting?

• The main benefit of guest posting on another blog is gaining links back to your website. Links are still the most important factor in how your website ranks in the search engines.
• Another benefit of posting on popular blogs is that you can increase the number of visitors that visit your site through the links in your posts.
• Guest posting also increases the value of the website you are contributing to. By adding quality content to another site, you can help increase its authority and Page Rank which makes the links that you have coming from that site even more valuable to you.
• If you were to allow guest posting on your own blog, the same benefit of increased authority and Page Rank would apply to your own site as well.
• The most valuable links will come from blogs that are closely related to your own industry.
• By working together each company can experience a benefit from guest posting.

Are there any Downsides to Guest Posting?

Not if you do it right. You want to make sure that you are posting on quality sites.

• You can define a quality site by its content and how often they post on it and not by its Page Rank. Page Rank is important, but you will have trouble finding sites with a PR of seven or eight that are going to allow you to guest post.
• Most sites with that much authority are going to have strict guidelines if they even allow guest posting in the first place.
• If your website is new and has a low Page Rank of its own, then guest posting on a site with a one or two Page Rank is a benefit to your site.
• If you have a site with a Page Rank of three or four then posting on a site with a Rank of two to three or four to five is going to help you.
• Try to avoid, if possible, reciprocal guest posting.

The best way to guest post is to both post on other people’s sites and let others post on yours. That way you receive both benefits of guest posting.

Invalid Links (404′s)- Generally Don’t Harm Your Ranking

A very busy thread within the Google Webmasters Help forum currently contains one webmaster asking about the large number of invalid links on his site and whether they will harm his rankings.

The answer to this is no they won’t necessarily harm your websites rankings within Google, however, they probably will hurt your sites internal linking structure as well as user experience, but it is more than likely that you will keep your positions, as long as you have nothing else wrong, Search Engine Optimization wise, on your site that is. These invalid links will harm that specific page rankings as it is not there and you are not receiving the full benefit of internal linking, but having a 404 and isolating that page will not harm your whole sites rankings, it is probably best that you sort these things out however as user may not use your services if they cannot get to the information they require.

John Mueller, who works at Google, had this to say about invalid 404 links:

“The number of crawl errors on your site generally doesn’t affect the rest of your site’s crawling, indexing, or ranking. It’s completely normal for a site to have URLs that are invalid and which return 404 (or 410, etc). That wouldn’t be something which we would count against a site — on the contrary, it’s something which tells us that the site is configured correctly.”

Website hit by Google Panda and Penguin.

Google has recently rolled out a number of major updates to their algorithmic systems that have had less than the desired effect on many websites. The Google Panda update looks to hit websites with duplicate or scraped content, while the latest version of Google Penguin was designed to target excessive spammers and remove low quality links. However, it seems that a number of legitimate websites and Search Engine Optimization teams have been affected by the changes.

Websites with a lot of low quality or spam-looking links from unrelated sites seem to be the biggest casualties of the new Google updates. Many site owners have found that their site’s rankings have dropped dramatically since the Panda and Penguin updates were rolled out.

There are a number of things you can change on your site if the new Google updates have affected your rankings. These changes should be affected gradually, then wait a few days to see if your site recovers its rankings before proceeding with the rest of the modifications.

If you think your website has been negatively affected by the new Google Panda and Penguin updates, and you are unsure as to how to solve the problems, and then why not seek some free advice from search engine marketing specialists,Seocrat.

Post-Panda or Penguin Era Link Acquisition Strategies

In the wake of the Panda and Penguin updates, we have dug into the data and found some of the most common patterns in the sites and pages that lost their rankings. The search engines are only getting smarter, and link building is being redefined as a result. It’s important to think ahead if you want to stay in the game for the long haul. With that in mind, here are some strategies we use to future-proof our efforts.

• Identify Viable Link Opportunities:

You need to find and qualify your link opportunities by their authority and relevance. Focus strictly on domains related to your niche, and approach these opportunities strategically. If the human visitors won’t even be there, don’t waste your time. Identifying the right link opportunities is a must before you can start building links.

• Focus On Sites with Manual Approval:

If you can get a link from a site without a human being playing a part in the process, that link is virtually guaranteed to have no value in the long term. Any benefit it offers today will disappear tomorrow, possibly bringing a penalty along with it. Sites with no manual review process ultimately lose value. Low-quality junk gets posted, sometimes not even written by human beings.

• Win the Content Marketing Game:

Content on the Web will probably always be text, but that’s exactly why it’s so important to do something different and stand out. All of the following count as content.

Don’t forget:

• Videos
• eBooks
• QA Site activity
• Comment Marketing
• References and Guides
• Guest Blogging
• Blogger Outreach
• Press Releases

It’s also important to understand a few things about the psychology of what makes things go viral, such as:

• Specific, unique, urgent, useful headlines
• Use lists
• Focus on trending topics
• Be inspirational, funny, and incite emotions

• Use Balanced Anchor Text:

Anchor text just isn’t the signal it used to be. About 70 percent of your links should just mention your brand, URL, or domain name. Only about 10 percent should focus on the exact keywords you are trying to rank for. The remaining 20 percent should use parts of the keyword mixed in with your brand name, broader terms, and other “partial match” anchor text.
• Don’t Use Mass Link Building Tactics:
Almost any technique that can get you thousands of links in a short period of time is going to look suspicious to the algorithms. If it is the result of buying links or automation, there are almost certainly patterns that will be detected by the algorithms of today or the near future. The only legitimate way to get a massive amount of links in a short period of time is if they are the result of viral content, and this is the only case where you will be protected.
• Social Media:
The search engines are using social data to improve their search results. Social sharing activity is an important signal, because it indicates that real human beings are enjoying your content enough to share it with their friends or followers. Approach content and outreach with an understanding of this influence.
• Monitor Your Link Profile:
Be sure to periodically review your links in Google Webmaster Tools and Open Site Explorer, and keep a spreadsheet of your intentionally acquired links. Monitoring your links also gives you an opportunity to get in touch with people who are already linking to you and scale those relationships for even better results.
• Analyze Your Competitor’s Links:
While you don’t want to copy everything that your competitors are doing, it is a good idea to take a look at their link profile for ideas. It will also help you get a broad idea of how much work it’s going to take to rank for a specific term, and whether or not it will be worth the effort. Again, don’t just copy your competitors. Think strategically.
• Build Relationships:
Some of the best links are built by personal relationships. This is especially true of relationships that start in the real world. Go to seminars and places where you can expect to find people in your industry with a presence on the Web, and start building up your network. Focus on building real relationships in the beginning, not on the links. Keep business cards on you so that it’s more natural to bring up in a conversation.

Understanding the algorithm is an important part of Search Engine Optimization, but it’s important to recognize that the algorithm will change. Those who achieve the most success from search optimization are the ones who are skilled at building relationships and thinking about the direction of the Web as a whole.

An Experienced and Professional SEO Services Company India

An Experienced and Professional SEO Services Company India Search Engine Optimization is about being visible online, having others find you, enquire with you SEO helps attain improved sales. SEOCRAT- SEO Company India offers expert search engine optimization to businesses in the US, UK and India regions. We design and implement effective web promotion models for websites and achieve top search engine rankings. Our expertise and experience in search marketing is increasing day by day and our motto is to provide Ranking SEO Services with affordable SEO Packages. We always keep on our eyes on Google because Google regularly update their algorithm and we work according to their algorithm. The latest update of Google is Panda 3.9 and 3.9.1 and Penguin 2.0. Our researchers try to be updated according to The Google.

The State of SEO in 2012
 
In these days many things have changed in the Search Industry and in our profession as SEO:

• Panda got global and actually, we are at its release 3.9.1 and 3.92.
• Penguin 2.0 also comes.
• A Penguin has been unleashed free to kill any site with an over optimized link profile.
• Google decided that only keywords referrals from organic searches were private.
• The Knowledge Graph had been released.
• SMO values increases.
• We all started talking about Author Rank.

Our SEO Services include:

• Organic Search Engine Optimization
• Reciprocal and one-way Link Building
• Website Content Writing & Optimization
• Blogging & Social Networking
• Directory Submissions & Bookmarking
• Pay Per Click Management
• Search Engine Submissions
• Article Syndication & Press Releases

Search Engine Optimization is a process to optimize the webpage to provide its better ranking on SERP i.e. Search Engine Result Page. It is the procedure of developing and boosting the quality and volume of traffic to confirmed website via search engines such as Google, Yahoo, Bing and many more show websites after seeking for results they think are relevant and authoritative. For knowing SEO in more enormous value SEO is the science and art of making websites be found on top of the major search engines for the relevant keywords. Achieving high rankings on the top search result is the best advertising tool on the Web today. The reason is simple as we know that millions of searches are performed every day. Thousands of web pages that appear closer to the top of those search results essentially get free advertising. It is the cheapest and the most effective marketing tool available.

Now let’s see that how search engine work
 
To understand SEO in India, we need to know how search engines work. When a search engine explores your website, it is not a human being doing it. It is a computer program called a web crawler, robot or spider. The web crawler will scan a page and add it to its database. If a keyword is requested in a search, it will return those pages that are relevant to that keyword. The results are sorted according to relevance and page popularity.

Benefits of SEO:

• Wide audience.
• Affordability.
• Added convenience.
• onitoring effectiveness of SEO campaign.

SEOCRAT is India's top SEO Company, based in New Delhi, India. We are a complete Internet and SEO Marketing company provider that consults and implements your entire web promotion strategy. Our teams of SEO experts are passionate about making your business grow by giving you top visibility on the search engine results pages. We also provide SEO Packages according to our client choice.

How Major Search Engine create Meta Description for a Website

Webmasters use different Search Engine Optimization techniques to get higher rankings for their site because higher search engine ranking for its targeted keywords on all major search engines Google, Yahoo, MSN is always one of the most important things for a website.After lot of your hard work and optimization if your website ranked well on major search engine but if its title and descriptions are not attractive and appealing then it is hard to say that a user will click and go through your site. So, it becomes important to display an attractive and appealing title and description for your site in search results so that it bound or force a user to click and go through your site. In this way it is important to know that how search engines create description for your website.

Here you can find some important information about how search engines Google, Yahoo, MSN create meta description for your site:

• How Google create meta description for a website:

Google is the preferred search engines for most of web surfers on the web. As per assumptions, Google use to display the description for a website in search results from the meta description tag if a user search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn't have a meta description tag then Google use the sentence that contains the searched keyword as the description to display in search results.

• How Yahoo create meta description for a website:

As per assumptions, Yahoo uses only the first part of the meta description to display in search results which is complemented by a text snippet from the searched page that includes the searched keyword. In absence of meta description on a web page, Yahoo will use the description of the web page from Yahoo's directory if that particular page is listed in Yahoo directory.

And in case that web page has no meta description and is also not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

• How MSN / Live create meta description for a website:

As per assumptions, MSN/Live uses the first sentence that contains the searched keyword as the description to display in search results. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page in search results.

Above information will sure helpful to know how major search engines Google, Yahoo, MSN create meta description for a webpage to display in search results.

Effective Ways to Generate Quality Backlinks without Depending on Your Content

In Search Engine Optimization it is very important that you realize that link building is one of the most critical elements you must consider. The ways to generate tons of quality backlinks without depending on your content are:-

• Guest Blogging:

Guest blogging for other blogs can be one of the best ways to get quality backlinks to your blog .Guest blogging is the process of writing for other blogs and in return you will be given an author bio below your post where you can let the readers of your guest post know more about you. You can then make use of the author bio by using the anchor text of your choice to link to the page you’d like it to rank for. Guest blogging works great for link building services.

• Blog Commenting:

Search engines still give value to comment links especially if they are dofollow so if properly done, commenting on other blogs can be a great way to generate quality backlinks to your blog.

• Article Marketing:

Article marketing is another link building services tactic similar to guest blogging, just not as powerful. You can easily build more quality and authoritative backlinks to your website using this tactic.

• Social Media Sites:

Don’t only focus on link building. Focus more on building and encouraging social media interaction around your site. Make sure posts are easy to tweet, share, digg, stumble etc. and ensure it is easy for readers to spread the word about your post to any social media site they want. This will be helping you on the long run.

• Directory Submissions:

As with every other tactic with which you can build quality and authoritative backlinks to your website getting the best from directory submissions has to do with you only submitting your blog to the top directories online not just in the numbers. I mean it doesn’t matter how many directories you submit to, it won’t make much impact if they are not highly trusted and respected by Google so in this case I’ll recommend you only submit your website to the top directories with at least a pagerank 6.

• Submitting Press Releases:

In order to get the best results from your press releases all you need to do is look for what people desperately want, write the best press release you can about it and build a few backlinks to your press release to give it some link juice so it can get to the top for its keyword. In a matter of time that press release will start gaining a lot of backlinks which will eventually reflect on your blog.

• Forum Posting:

Forums still work for building links, in fact they work great. All you need to do is be an active contributor on the forum of your choice and also make effective use of your forum signature. You should also ensure you contribute mostly to the sections relating to your blog and anchor text as that will establish the relevancy of your link with the search engines.

• Inter Linking:

Interlinking your blog posts will do you a lot of benefits because it will create a great structure that will make it easy for the search engines to crawl your website while still being able to associate your content with each other, it will also be able to pass link juice from some of the top articles on your blog to the less popular ones thereby giving them equal chances of ranking.

It is highly important that you know that link building services success isn’t about the quantity of the link but the quality of the link.

SEO Link Building Tips and Techniques

Back links are the most important factor when it comes to the search engines deciding where to rank your website. In the future that may change, but there is no doubt that back links will still continue to be an important factor in the ranking process. Because of this fact, it is important that you steadily build links leading back to your website.

Tips to Link building:

• Blogging:

Blogging is the easiest and most effective way to gain back links. Not only can blogging lead to back links, but it also is a way to consistently add content to your website, and we all know that Google loves sites that consistently add quality content. The key to gaining back links through blogging is to make sure that you are blogging about topics that are either directly related to your businesses that provide useful information for your readers. Once you have found your blogging niche, the next thing to do is create an RSS feed and submit both your blog URL and RSS feed to as many blog directories as you can find.

• Press Releases:

Press releases are a great way for businesses to gain back links to their sites. There are many free press release distribution sites out there to submit your releases to, but using a paid service like PRWeb can result in hundreds of back links from major news organizations with just one press release. Making press releases a regular part of your link building services strategy can result in thousands of quality back links over the course of year.

• Article Marketing:

The key to good article marketing is creating informative, original and unique articles. Don’t just write one article and post it on 10 different article sites. Instead, write 10 different articles and post them on 10 different sites. Make sure you mix up the anchor text of your links as well.If done right, article marketing can result in a ton of quality back links and increased rankings.

• Directories and Review Sites:

Using business directories and review sites isn’t the most innovative link building strategy, but it is a proven way to gain back links to your site. The number of people who visit your site is taken into account by Google when they decide where to rank you. Google figures that if a lot of people are visiting your site and spending time on it then your site must have valuable or interesting information on it and they will rank your site accordingly. Benefit of listing your website on sites such as Manta, Yelp, and Angie’s List is the improvement of your Google Places listing. Rankings on Google Places are based on a different algorithm than the one used to rank organic search listings.

• Create Link Bait:

Link Bait is content on your website that makes people want to link to it on their own. There are many forms of link bait you can choose to incorporate onto your site.

Below are a few examples.
• Well written, humorous and or informative content.
• Widgets or Tools.
• Video.

These are just five examples of link building techniques. There are others, but these five are the most effective. Keep in mind that link building can be a long and time-consuming process. Patience is the key when it comes to link building Services.

Keyword Research-an important factor in SEO

Keyword Research is the research and discovery of the main words that web users will type into a search engine to find you. By targeting the correct and most efficient keywords for your niche and business, your ranking report can illustrate the progress you make, getting you one step closer to the absolute achievement that any online business desires maximum exposure. Without keywords, nobody can find your website and you will never make a sale. Keywords are the phrases or words that people commonly use to type into search engines when they are surfing for something on the web. Keywords are essential to effective Search Engine Optimization. Keywords are the actual words or phrases typed into the search bar on a search engine.

Keyword Research process involves the following important steps. These steps can be described as:

• Discovering Keywords:

The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience.

• Analyzing Keywords:

The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking.

• Selecting Keywords:

The Selection process involves objective measurement based shortlisting of keywords keeping the site focus and target audience within the limitations analyzed.

• Deploying Keywords:

The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.

Advantage from Keyword Research:-

• Firstly, it has been proven that more people prefer to click on the organic search results in Google rather than on the sponsored links. The former are not paid for and are deemed more relevant.
• Secondly, your marketing information stays on the internet forever and once you come up on Google's first page, you stay there! It's like having your very own real estate online. A fact is, people want to find what they are looking for on the first page of Google.
• Thirdly, whilst creating your online presence, you are seen as a leader and the expert in the industry offering solutions and answers to people's problems.
• Fourthly, you can have all the above-mentioned benefits for free.The best part is that you would be able to attract unlimited amount of traffic to your websites. That means getting endless laser-targeted leads to your business at no cost to you!

Using the correct keywords on your website is the key to successful traffic generation.

Getting Traffic to Your Blog in Easily Way

Blogging is one of the best ways to make money online. The problem most people face is getting traffic to your blog and making money out of that traffic. If you want to increase your blog traffic this article will show you how to make your blog popular and get traffic to it.Content Writing that means writing a good and quality content is the way to go and almost the only way to become a popular blogger. Make sure to follow these tips and you will be a better blogger a few weeks from now.

Here are a few simple but important tips for getting traffic to your blog:

• Interesting Topic:

This is probably one of most important aspect of successful blogging. If your blog is about an interesting topic searched a lot by many people the chances of having a successful blog are high. It would be much easier to get traffic to your blog if you chose the right topic.

• Customize Your Blog Design:

Everyone is attracted to a well designed and professional looking blog. For many people even if you put up a great content but your blog looks boring they are unlikely to return or spend much time in your blog. A professional looking blog can help you get traffic to your blog. You don’t need to spend a lot of money for this and can get custom templates for reasonable prices for your blogs.

• Blog Commenting:

Blog commenting is one of best way to increase your blog ranking and improve its performance. You just need to find blogs related to the things you want to blog about and then make useful comments on them. This can be a powerful way of getting traffic to you blog. Try and say something interesting and make them want to come see what else you have to say and this will get more visitors to your blog.

• Listen and Talk To Your Readers:

Most blogs fail because the audience views and opinions are not listened to. If you are serious about getting traffic to your blog you should try to listen and talk to your audience. If a person has visited your blog and left a comment you should at least try and thank the person for that. If a person leaves a comment on your blog and the next time he visits he finds that there is no acknowledgement for it he may move away and never visit your blog again.Interacting is really important because if you don’t interact with them, you won’t feel like a real blogger.

• Post Frequently:

Don’t just blog once a week and expect to get traffic to your blog. Try to post at least once in two days if not daily. This will help to keep your readers entertained and interested. So posting regularly is also a great way to drive traffic to your blog. Posting often has been proven to increase your blog’s RSS subscribers. It will have a positive impact on your blogging experience and more people will read your content and even share it.

Blogging is a great way to make money online but it can be only possible when you have sufficient traffic for your blog. You can use the above mentioned tactics to help boost traffic to your blog and increase your earnings.

Penguin Free SEO Techniques for Every Blogger

Every new blogger would like to see his or her blog on the first page of Google search. Although, it is very difficult to rank on the first page after Penguin affect, but if you plan SEO strategies then you can overcome the affect.

10 easy steps to implement penguin free SEO,after implementing these steps, you can easily recover from a Penguin affect:

• Understanding SEO Intelligence:

Google dominates among all other search engines. Successful SEO is nothing but a good research. So it comes down to the content and keywords. Moreover, links to your blog from outside authority is very important.

• Effective Keywords:

The next SEO technique is to implement effective keywords in your every blog post. Choose Keywords related to the topic of your blog.It is very important to have an individual page for every keyword phrase. While optimizing your blog for keywords keep readers in mind.Always use effective keywords and never load your blog with full of keywords.

• On-Page Intelligence:

On-Page intelligence means what is in your control. Understanding Title tag is the key thing.Surround your primary keywords with other related keywords. Hyperlink few keywords with authority link. Add an ALT and title tag to images.

• Architecting Your Site:

Designing your site can make or break your SEO intelligence. Make your home page a focal point. It should be dynamic so people will be more interested. Home page must be interactive.

• Site Mapping Techniques:

Site mapping technique is quite an easy task. You must have a sitemap that is easily available for search engines. It is actually a blueprint of your entire blog. Most common location of sitemap is root domain.

• Off-page intelligence:

Off-page intelligence is the backbone of SEO because half of the secret is getting incoming links. More inbound links means more authority, which means more money. Do not try to get too many backlinks in short interval of time because Google may ban you.

• Press Release Goldmine:

Never underestimate the power of press release. Major news stations search for press releases. All major search engines look highly for press releases.

• Competitive Intelligence:

Competitive intelligence is re-engineering or remodeling your competitors. This is your instant shortcut to success online.

• Beating Google Algorithm:

Last one is beating Google search algorithm. You have to keep up with the changing technology because Google keep changing it search algorithm.

Search Engine Optimization is never going to be permanent; therefore keep experimenting otherwise your blog will become obsolete.

SEO Friendly Website

Search Engine Optimization is prerequisite, as part of the Internet Marketing. A website that is developed under W3C rules is best prepared for Search Engine Optimization. W3C refers to the World Wide Web Consortium, which is an organization that works towards developing open standards in coding for the World Wide Web. Factors such as properly using header tags, div tags, image alternative attribute, and several other HTML standard tags are all subjected to being W3C compliant. Therefore, it is a direct correlation that by complying with these International standards you are clearly better off in terms of SEO practices.

There are other benefits to complying with these standards in relation to SEO, and these are:

• Search Engine Visibility.
• Browser Compatibility.
• Time-Saving.
• Convertibility.
• Stability.
• Universality.

Therefore, it is clear that there are advantages to using W3C compliancy as part of the process to improving SEO.

For SEO friendly website you have to concentrate in these points:

• SEO friendly URL:

Check if your website URL is written in a human understandable language. Having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can put you on the fast track for SEO success.

• SEO friendly Web Content:

SEO friendly content means write up that straight to the point of your message, and emphasis of the message throughout your site.

• The use of Images in your website:

Avoid making the entire page will with images without text or proper description of your images. Search Engine does not read images well.

• The existence of blog attached in your website:

It will be good if you have a blog and hyperlink from your website. Normally blog like Wordpress, BlogSpot etc are auto indexed and it helps in pulling traffic to your website. But please make sure your blog content is unique content in order to achieve the best SEO effect.

• Content Management System:

If you are using a content management system, please make sure it is SEO friendly. You can check on the SEO friendly ,Meta keywords,Meta title.

• Traffic Report:

If you subscribed to Google Analytic or any other traffic report, do check if your website has high traffic for now.

A website that is ready for search engine optimization is called Search Engine Optimization friendly.

Top Techniques for Improving SEO

SEO is a marketing technique that is used to make specifics your business to the peak of search results. Search Engine Optimization is a set of principles and techniques that help websites get high rankings in the various search engines.

Techniques for improving SEO are constantly changing with search engines regularly refining how they understand and rank websites. So here are some tips on how to give search engines a greater understanding of your website and the keyword phrases you are targeting.

If your homepage does not give search engines clear and informed access into the rest of the website, this can hinder your efforts to improve SEO. Therefore, make sure your most important pages are easily recognizable and accessible from your homepage. Your home page is the most important page of your website.

Ensure Your Web Pages Load Quickly

Search engines use site speed in web search ranking. There are various techniques which can be applied to improve page load throughout your website. Some of these include; keeping image file size to a minimum, avoiding too many animated elements on your pages etc.

Sitemap Page and Blog

This is a page that exists to provide search engines and your website visitors with an overview of your website and how all the pages are linked together. A blog on your website is a great way to grow your website and provide search engines with new information related to the keyword phrases you are targeting. There are many ways in which a blog or advice section can benefit SEO. 

Clearly Defined Headings and Introductions

You have to ensure that each page has a clearly defined heading and an opening paragraph. Within the code of your pages, these headings should be placed within what’s called the HTML header tags.

Link Related Content/Pages

Throughout your website, you are likely to have certain pages which are different yet closely related to one another. It is therefore important that these pages are appropriately linked to one another.

Be Cautious With Link Exchanges

Search engines are far cleverer than what they were years ago and are likely to penalize your website if you link with suspicious websites, or websites lacking in quality. Therefore, only link to another website if there is a genuine reason for it, and provided the website appears to be genuine and of good quality.

Utilize Social Media Networks

Getting your business established on relevant social media networks like Facebook, Twitter, LinkedIn, etc. It is a great way to engage with potential customers, and to naturally build incoming links to your website. When considering social media as a technique for improving SEO, it’s important that you first take into consideration which social networks are relevant for your business, and which would most effectively allow you to reach your target market.

These are just some of the many key techniques to consider for improving the Search Engine Optimization of your website. These techniques evolve and adapt regularly, so it’s important to stay on top of knowing what techniques are worthwhile and how they should be implemented. In addition to these techniques, it’s important to remember that SEO is not just about getting traffic to your website, but also about analyzing the response to your website once it’s there.

Affordable SEO Services Company in India

SEO services are the key to generating the traffic on the website. Seocrat is the top SEO Company which is provided best SEO services on standard and affordable prices with 100 percent guaranteed. To get the top results in short period of time, we use the innovative strategies which are based on Google latest update. SMO is used for brand enhancement on Facebook, Twitter, Google +, LinkedIn etc. Social Media Marketing has become a major factor in the success of local businesses worldwide. All search engine optimization company use this advertisement technique. The professional SEO Company hires search engine optimization experts who not only delve into their experience but also keep tabs on the changes, innovations and new opportunities arising in the competitive field of SEO.

Innovative Techniques: Makes your site visible on Google, Yahoo, Bing etc.

1. Review and Analysis 

For ranking SEO services firstly we scrutinize the whole website and then research the competitive keywords. Check the competitor’s websites and analyze the best and most searchable keyword. This is the first stair to achieve targeted traffic for your website.

2. On-page Optimization

Meta tag creation and optimization is the first step of the on page SEO. Expert use the unique Meta description and title. HTML code, content, Image website structure optimization are the second step. We construct search engine friendly HTML code that search engine crawlers read and evaluate to verify the ranking of your site for every search result.

3. Off-page Optimization

Mainly off-page optimization brings your website on top 10 or visible Google first page. This includes unique content, quality articles for article submission, social networking, bookmarking, local directory submission, link exchange etc. Quality back link also helps in improve the traffic. One way back link and two way back link are the types of the back link. Photo sharing is also the way of this technique.

4. Social Media Marketing

Social book marking and community, Social networking profile, creation and submission, Press release creation and distribution, Blog creation, updating and promotion, Forum posting are the steps of the social media marketing. SMM facilitates in providing the ranking SEO services.

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Major tips on Google Page Rank:

The PR is a ranking system from zero to ten with ten being the highest a website can achieve. Lots of websites are created every day, and more than 85% of them are gone before three months. The reason the PR takes long time into account is to avoid ranking websites that will no longer exist. If you are looking ways to increase your Google pr, the best way is quality and unique content should be assign on website.

We are top and affordable SEO Company India; provide all types of best services related to search engine optimization to enhance your business with more and more profitability.

Ways to boost your ranking using Google authorship

Google authorship is big on the agenda for a lot of SEOs at the moment, and exactly so considering how heavily Google is looking to push this into search results. A study show that 90 percent of people trusting recommendations from people they know in comparison, only 41 percent trust search engine results. This shows the importance of why Google had to become more social.

So what can we do to subsidize on this?

• Shape a Personal Brand Online:
  
  And because in many ways social media is more about personal branding, authorship starts to make a lot more sense. Google have realized just how important social media is as an indicator toward assessing the quality of a website .Google doesn't want to just measure the influence of a brand profile on Twitter, Facebook, Google+ ,it wants to know about its employees, its writers, and online fans and followers. Treat your own reputation management seriously and look to build a strong profile on key social sites such as Twitter, Facebook, Google+, etc.Blogging is a great way to build a personal brand and it opens doors to further opportunities such as writing on higher profile sites, conference and event speaking, meaning that you can leverage your online profile even further.
• Setup Google Authorship for All the Websites You Write On:
  
  By connecting your Google+ profile with all of the websites you publish content on, it means that your profile is going to be displayed whenever an article/blog post that you’ve written appears in Google’s search results.
• Use Google+ Everyday for a short time:
  
  Even if you have to force yourself to do it – try spending a small amount of time each day commenting and sharing your connections content, not just your own, to strengthen those connections.
• Use Tools and Interact With Influencers in Your Niche:
  
  In Twitter you can build private lists of people you want to interact with more frequently. Why not do the same with a Google+ circle too? If you can start getting retweets from people with 10,000+ followers it’s likely to help build your social reach. And again, the same rules apply with shares on Google+.
  Another great tool is Google Ripples .Basically; it means you can see who the influential people are when sharing a post and how far it has reached.

Google authorship appears to be a key part of their solution to SEO services towards achieving this that if searchers are given more buying trust in their results, then advertisers are going to get a better return on investment.

Google Analytics Originate Content Experiments

Google Analytics declare content experiments for goals measuring, testing and optimizing in one place. Content Experiments confess you to test how well different version of your web pages work from your random visitors. Google integrates content experiments to Google Analytics tool and reporting much better to Website optimizer. The new content experiment works closely with the goals setting in Google Analytics. You can create an experiment according to your goal and test your variations to check which page performs better.

Below are the elements which can be tested:

• Headlines and headers.
• Images and icons.
• Text.
• Calls to action.
• Page layout.

In Content Experiments, What you can do:

• Compare how different web pages performing with your website visitors.
• Define the percentage of your visitors are included in the experiment.
• Choose what type of goal you’d like to test.
• Get updates by email about how your experiment id doing (not currently available)

Content Experiments easy to test your web page how performing from your visitors, how is your Content Writing Services. You can define after the experiments which page getting the more conversions and all. It will provide advance reports like page metrics, goal conversions, how many visitors engage your experiments etc.

Search Engine Optimization(SEO)

Search engine optimization is the procedure of improving the quality and aggregate of web traffic to a website by occupy various SEO techniques that help a website to achieve a higher rank in the major search engines when certain keywords and phrases are put in the search field. SEO can level the playing field for your business. SEO operation can help you locate the best search terms which will not only attract more visitors to your web site, but ensure that those visitors are more likely to be strong probable customers for your goods and services.

Some Technique to improve ranking in Search Engine:

• Keywords:
The secret behind all SEO success remains keywords and keyword research. Ensure you establish alignment between what you offer and what your potential customers seek. Without alignment, your website will only have limited success.
• Filter out errors:
Ensure that you have registered with Google Webmaster Tool and fixed crawl errors. Then, using Tools check that your site has the correct geographic targeting.
• Regularly update content:
Search engines love websites that are updated regularly. Search engine spiders visit the website every day, seeking changes. In contrast, a website that stays static for months does not warrant another visit because nothing has changed. So, Content Writing Service has the ability to enhance the ranking in major Search Engine.
• Trust Signals:
With so many new websites popping up daily, Google relies on “trust signals” generated by other high-authority websites to ensure it avoids ranking low-rent sites highly. One signal that the most powerful signal you can give Google to inform them you’re a legitimate business or organization.
• The power of Google+:
Google+ is the fastest and easiest way to win visibility on the first page of Google at no charge, once you create a Google account, you must verify your business address via a personal identification number. After activating your account, you can then populate your business profile, including industry-specific and location-based keywords that get you listed on page one in no time.

Improving the position of your company on search engines is the goal of SEO companies. Include these tactics in your Search engine Optimization Technique to gain more and more traffic to your site.

Search Engine Optimization

Search Engine Optimization is arguably the most important factor. SEO is a process to receive immediately awareness plus traffic. Search engine optimization works on the principle of satisfying search engine algorithms. SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. Without this technique, no matter how nice you website or your product because if you are does not exist in Google, yahoo, bing or other top search engine no one can pay attention in your website or your product.

Key elements of SEO:

• Keyword Analysis:
Keyword selection is a critical process in search engine optimization campaigns because it works to direct only qualified prospects to websites. This technique is designed to identify and focus all relevant and mostly used keywords. Keyword analysis consist of analysis of highest hit search terms, analysis of lowest hit search terms, Single keyword analysis, Search context analysis 

• Content Enhancement:
After keyword analysis, SEO will target the content enhancement process for your search engine requirements. This process involves the modification and creation of the webpage content, which involves keyword frequency and analysis. Content enhancement leaves a productive effect in search engines. 

• Link Building:
Link building is the most important part of any SEO services. Link developing is one of the SEO alternatives that aid in offering high internet search results page rating and enhanced exposure to a web page .It is time to build link strategy when your website is designed and work with user friendly manner. One should be very careful about link strategy. We need to submit the website in a few good websites having good performance and related to the industry. 

• Keyword Density :
The keyword density throughout the website should be well maintained and Content should be unique and always try to post more and more content. keyword research in a way that will bring long-term success .long tail keywords are often less competitive and typically convert much better performance. 

• URL Structure
You have to ensuring that your URL structure compliments the content that is on the corresponding page is pretty important. There are various methods to make this work, such as moderate on apache etc. 

• Page Title:
The page title or title tag should include the targeted search terms and be a well written sentence. It should not be one keyword phrase repeated several times. A good page title helps to improve your website ranking.

Way to Increase the Traffic

Search engine optimization, a way of strong online presence of website on Google, Yahoo and other search engines. There are two ways to promote the sites that are organic SEO and PPC search engine optimization. The organic search engine optimization is a non paid technology and pay per click is a paid technique to generate the traffic. Higher rankings of search engines can help companies make more traffic to their Web site so more potential customers for your business.

Internet Marketing and Organic SEO

Internet marketing is the top web promotion activity which drives website visitors and customers to the stores. This is effective, measurable, affordable and fast. Organic search engine optimization is medium to increase the traffic without any pay by search engine submission, directory submission, link building, press release, Google submission etc. SEO provides professional strategic services for marketing online, website marketing and internet advertising. This marketing technique is a faster and an economic way of promoting products and services online. According to latest version Google panda 3.3 the content on website should be not duplicating to others it should be totally unique and effective. Thus, content also plays the pivotal role in the internet marketing.

Pay Per Click management

Pay per click is the second approach to increase the traffic by paying. If you want to enhance your business quickly then choose this management. It is both effective and extremely competitive. It is options you can select, along with developing a powerful SEO. The processes steps of PPC are: drive more qualified traffic, increase leading and sales capacity, maximize brand clarification, achieve competitive advantage and Cost effective addition to your online marketing. Thus, it is the internet advertising model used on websites where advertisers pay their host only when the ad is clicked.

If you want to enhance sale, beat you competitors and increase return on investment, search engine optimization is the best approach.

Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads

A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has now shed a little more light on some of the systems it uses to prevent bad ads from showing up on Google’s search results pages.

We all know that Google doesn't allow malicious ads, bad downloads, counterfeit goods, or ads with unclear billing practices. In order to combat these types of scam/illegal ads and human trafficking ads, Google uses a combination of automated systems and human input to review the billions of ads submitted to Google each year.

Google attempts to eliminate ad spam via what it calls a three-pronged strategy, where ads, websites, and advertiser accounts are reviewed. By looking at all three elements, it's more likely Google can detect problems. All systems are complementary to the other three, sharing signals among each and comprehensively attacking and prohibiting bad ads from being displayed.
Google states that:

"... this three-pronged approach looks for patterns that would flag ... a site and help prevent ads from showing. Ad review notices patterns in the ads and keywords selected by the advertiser. Site review analyzes the entire site to determine if it is selling counterfeit goods. Account review aims to determine if a new advertiser is truly new, or is simply a repeat offender trying to abuse Google’s advertising system."

Ad Review

Google's ad review system inspects both the individual ads and the landing page. If there is nothing in the ad or landing page that would "flag" the system, it will automatically start showing the ad as "Eligible" and show the ads only on Google.com to users who have "Safe Search" turned off.

If an ad gets flagged by a variety of different factors, it will show up as "Under Review" and receive a manual review. This review will include:

• Machine learning models.
• A rules engine.
• Landing page analysis to perform a more extensive examination.
• A real person to make the final decision (in some cases).

Website Review

Different ads can point to many different pages on a website. The site review system identifies policy issues that apply to the whole website.

Google will regularly crawl the sites and look for changes and updates. It's intelligent and will learn from different scams and problem sites and flag potential sites with the same problems in the system...Read More

Facebook Ad Images – Tips for Killer Creative

If you want to seriously increase the likelihood of a Facebook ad’s success and impact on viewers in a social space already cluttered with multimedia, look no further than the good old ad image.

Facebook ad images serve two main purposes: to draw the eye of users and to reinforce or supplement the ad copy. Facebook ad images are small (110x80 pixels) and getting even smaller (99x72 pixels), which means advertisers have to work extra hard to make them outstanding.

We’ve noticed many Facebook advertisers have fallen short or cut corners when it comes to Facebook ad images. Marketers, what are you thinking? Skimping on the most important element of a Facebook ad?!

It’s time to pay these crucial ad elements the TLC they deserve. In this post, we’ll examine tools, tips, and strategies to create winning Facebook ad images.

Inexpensive to Free Image Processing Tools.

First, get started with the right tools that are appropriate for your budget. Free tools are great, but you get what you pay for; often, it’s worth the little investment in the end to buy a paid tool.

Free tools:

1. Gimp
2. IrfanView (PC only) – This was my favorite when I had a PC because it opened up in a SNAP.  
3. Pinta
4. Image Tricks (Mac)

Super affordable image processing tools:

1. Pixelmator - $29.99 (Mac only) – What I currently use.
2. Photoshop - $9.99

This list barely scratches the surface of image processing software out there, but I’ve had great personal experiences with these platforms in particular.

Image Sources.

First and foremost: The XS sized images will absolutely be large enough for Facebook ad images. Try to keep images three credits or less. Don’t waste money on an expensive image, unless you have to, because it will eventually be cut down to the size of a stamp.

1. Fotolia (from $0.74-$1.30 per credit). Fotolia is my go-to for images. Trolling through the thousands of photos Fotolia stocks can be incredibly fun, but before you know it, you’ve lost an entire afternoon that should have been spent on production. Cut down on waster time by being keyword-specific, using the expression or emotion you want to convey as keywords, and sort by “recent” to find truly fresh gems.

2. Veer (from $0.78-$1.41 per credit or buy individual images starting at $2.25). Very similar to Fotolia, but you don’t have to buy credits if you don’t want to. You can buy images with “real money,” and if you register for an account, you’re entitled to some freebie credits.

3. iStockphoto (from $1.67-$1.38 per credit). iStock is a bit more expensive than Fotolia, but not without its perks. For example: There’s a free photo of the week! ...Read More

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

Each quarter, Search Engine Watch receives a number of reports from analysts in the online advertising space. Typically, the actual numbers vary, though looking at the figures as a whole helps marketers identify trends that can be helpful in strategizing for the coming quarter.

Covario just released their Q1 Global Paid Search Spend Analysis report, hot on the heels of the Adobe Systems Global Digital Advertising Q1 2012 Update and IgnitionOne Global Online Advertising Report, both of which we covered last week. Both Marin Software and the Rimm-Kaufman Group (RKG) just published their Q1 reports, the U.S. Online Advertising Report (Marin) and the Digital Marketing Report for Q1 2012 (RKG).

Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts. In addition, they reported an 88 percent YoY increase in spend in the Asia-Pacific region, with a 2 percent decline in Europe (attributed to ongoing macroeconomic pressures).

In their report, RKG found that total paid search spend grew at 30 percent YoY in Q1 2012. Mobile comprised 12 percent of all organic search visits in Q1 and 13 percent of all paid search clicks. They also report that the tablet share of PPC nearly quadrupled from Q1 2011, and the iPad alone accounted for nearly 7 percent of all clicks.

Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. This is in line with other reports. They point to algorithm changes, advanced match types, site links and mobile devices as potential reasons for the CPC decline.

So what sense can paid search marketers make of these trends? Analysts from each reporting company offered some tips for Search Engine Watch readers.

Take Advantage of Google Product Listing Ads’ Lower CPCs

RKG data shows Google's Product Listing Ads format exhibiting huge traffic growth. In their report, they note, “...traffic to Google’s Product Listing Ads format continued its own surge, representing 11% of Google clicks, but PLAs commanded 18% lower CPCs than standard text ads.”

“While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. “This suggests competition for PLAs remains relatively low, making them a great opportunity to pick up incremental traffic at a good value.”

Attribute Conversions Across Channels & Devices to Maximize ROI

In their quarterly report, Adobe reported a 93 percent YoY increase in Facebook ad spend; they noted that this one channel now represents between 3 to 5 percent of total search spend. Social media, they said, continues to be a strong digital advertising channel.

Dr. Siddharth Shah, Director of Analytics with Adobe Digital Marketing Business, told us, “With the growing impact of social as a marketing channel as well as the rapid increase in mobile device/tablet usage, the average consumer touches more devices and channels than ever before.” He recommends, “It is imperative for advertisers to measure the consumer path across the entire sales funnel and apply the right attribution to determine the correct media mix.”...Read More

Automated Alerts – Robotic Guardian Angels of PPC

It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns, we could all use someone who is watching out for us just in case something goes awry in a campaign.

The automated alert functions within Google AdWords and Google Analytics are extremely helpful and they may be as close as we’ll get to guardian angels for PPC managers. These tools can be utilized to alert you if a keyword, ad group or campaign sees a dramatic performance fluctuation. This way, for example, if your CPA skyrockets on a specific day, you will be notified – and you can take fast corrective action!

How to Set up Alerts in Google AdWords
Setting up automated alerts within Google AdWords is fast and easy. Alerts can be set up at practically every level of an account: keyword, ad text, ad group, and campaign. You can find the alert function on each screen within AdWords:



Alerts can be established for just about any metric for each level of an account. The purpose of an alert is to indicate a change in performance. Alerts can be set to trigger when performance above or below a specific metric. For example, if my CPA inflates over $25, send me an alert. Alerts can be set up to trigger at a percentage of change as well. For example, if my CPC increases by 25 percent from the previous day, send me an alert.

The frequency of these alerts is flexible as well. You can monitor specific metrics on a daily or weekly basis, or continually throughout the day (every couple of hours). Alert frequency should be dictated by the amount of traffic for a specific campaign. For example, low-volume campaigns can probably be monitored on a daily or weekly basis. High velocity campaigns may require daily checks or even every couple of hours.

For example, this automated alert will notify us if any ad group has a CPA that increases by 25 percent from the previous day:


And this alert will notify us if any keyword has a CPA over $50:

How to Set up Alerts in Google Analytics

Alerts function similarly in Google Analytics. Their purpose is to alert you if there are any changes within your PPC campaigns. One of reason Google Analytics goes above and beyond AdWords is that you can set up alerts for AdWords as well as any other paid channel including adCenter, Facebook, and Display...Read More

Basic SEO Troubleshooting With XML Sitemaps

Despite the fact that sitemaps are simply lists of canonical URLs submitted to search engines, it's amazing how rare it is to come across a perfect one. Issues often arise when large site owners use sitemap auto generation tools that aren't configured properly. These sites typically come with challenges for search engine crawlers like pagination and URLs generated by faceted navigation.

Spiders decide what pages to crawl based on URLs placed in a queue from previous crawls and that list is augmented with URLs from XML sitemaps. Therefore, sitemaps can be a key factor in ensuring search crawlers access and assess the content most eligible to be seen in search engine results.

The following is a quick overview of search engine sitemap guidelines and limitations followed by a technique to help identify crawling and indexation issues using mutiple sitemaps in Google Webmaster Tools.

Bing & Google Guideline & Limitation Overview

The sitemap protocol has been a standard adopted by search engines in 2006. Since then Bing and Google have developed useful Webmaster Tool dashboards to help site owners identify and fix errors.

Out of the two search engines, Bing particularly has a low threshold, or at least they outwardly state they begin devaluing sitemaps if 1 percent of the URLs result in an error (return anything but a status code 200).

Google provides clear guidelines, limitations, and a more robust error reporting system when using their webmaster dashboard. In addition to submitting quality sitemaps, ensure that files stay within the following hard limits applicable to Google.

• Limit sitemaps to 50,000 URLs
• File size should be under 50MB
• 500 sitemaps per account

Both search engines support sitemap index files. Rather than submitting multiple sitemap files individually, the sitemap index file makes it easier to submit several sitemap files of any type all at once.

Basic Sitemap Optimization

Basic sitemap optimization should include checking for pages that are:

• Duplicated (multiple URLs in different sitemaps are OK)
• Returning status code errors - 3XX, 4XX, and 5XX

And any pages that specify:

• Meta rel canonicals that are not self-referential
• Noindex meta robots tags

There are tools to quickly parse URLs contained within XML files and find this information like the Screaming Frog SEO crawler.

Using Google Webmaster Tools

Once comprehensive and quality XML sitemaps have been submitted to Google and Bing, breaking up sitemaps into categories can provide further insight into crawling and indexation issues.

A great place to start is by breaking up sitemaps by page type. Sitemaps can be diced up in any way that makes sense to provide feedback, the main goal being to expose any areas of a site with a low indexation rate.

Once an area has been identified, finding the source of the issue can begin. Using Fetch as Googlebot to identify uncrawlable content and links is often very helpful...Read More