How to Get Back From Penguin 2.0?

Penguin penalizes duplicate or irrelevant link to their websites. The latest version of Penguin rolled out on 22nd May, 2013 which impacted the minds of many webmasters about how their websites are going to be affected this time by Penguin 2.0.

Steps To Recover From Penguin 2.0

There are mainly three processes to recover from Penguin 2.0.

• Link Analysis
• Identifying Harmful Links
• Removing Harmful and Suspicious links.

Link Analysis:

The first and foremost step which we have to take in overcoming Penguin 2.0 is to perform a deep link analysis. Links analysis refers to deep lookup of all the links which points to your site, to determine what links harms you or make your site caught by Penguin 2.0 update.

Firstly we have to download the list of all inbound links which points to our website. You can do this via Google Web Master Tools and many other online tools which are available free of cost, just use them to download your link list. Just go to the ‘Anchor text’ tab this will clear if there’s a problem with your anchor text.

Identifying Harmful Links:

The second step towards recovering your website is Identification of harmful links. If we are able to identify which links are harmful for our site, half of our work has been done.

All links are to be considered as harmful which posses the following characters:-

• Links from inappropriate website ex- adult or porn sites
• Links coming from irrelevant sites.
• Backlinks generated using Black hat Search Engine Optimization method.
• Paid links from link farm.
• Links created using other methods such as link scheme or link wheel.

Pagerank is another aspect of a website which helps us to recognize that if a website is of good quality or not. If we get a lower or no pagerank of a website, it’s not necessary that its quality is low but it can be a new site and on the other hand if an old website posses a lower rank or no page rank, definitely it would be a solid sign that it’s a low quality site.

A perfect sign of a bad link is that none of its pages are indexed by Google; it means that its pages are deindexed by Google and definitely you don’t want a deindexed site links back to you.

Removing Harmful and Suspicious Links:-

Now you have looked link profile and identified bad or harmful links which needs to be removed.

Google Disavow Tool:-

Don’t worry if you have a huge no of spammy or bad links. We have Google’s ultimate tool left with us which is Google disavow tool, but use it as a last resort because using it incorrectly may harm your site’s performance. Use only if you have considerable number of artificial, spammy and low quality links.

Penguin spam report form:-

It is also released by Google, so if you are seeing spammy websites ranking in your niche, you can send them one.

Google reconsideration requests:-

Reconsideration request forms are also available after Penguin 2.0. So, if you want than you can send one to them.

Follow these techniques to your sites, if your site gets penalize from Google Penguin and then see the effect to your site.

How to Use Content and Social Media for Link Building

When your quality, informative and genuine content comes more touch with people social media sites than people usually interact with your content and it helps to your link building strategy. Because quality content works whether it have to be in the knowledge of more and more people. You can use great content and social media to establish trust, build an audience of bloggers who love to link out, get exposure for your link worthy content, and learn how social media really affects your Link Building Services.

• Build Yourself on Social Networks

Simply including a link to your Twitter or Google+ profile in an email signature adds a personal element to your request, giving the recipient a chance to check you out and learn more about you.

• Create Content for Particular Social Networks

The more social visibility you get on social networks, the better your chances are of getting links to your content. Try creating content in your verticals that will be instant winners on particular social networks like topics like those tend to do well on their related social network.

• Share in Social Network Groups

Expand the reach of your content even further by sharing your content in social network groups like Facebook groups, LinkedIn groups, and Google+ communities in particular.


• Make Your Content Share worthy

Don’t just expect your content to do well based on your own promotion. Help your content out by making it easily shareable on social networks by using social sharing buttons. WordPress users can install the Digg Digg plugin to quickly add a variety of social sharing buttons to their posts and pages. No matter what you use, make sure your plugin includes the official Twitter, Facebook, and Google +1 button.

• Build a Network of Bloggers

As you are building your social audience on Twitter, Google+, and other networks you set up, aims for bloggers in verticals that align with the websites you are building links to. Google likes editorial links, and there’s no better in-content link than those that come naturally from bloggers. Note that I didn’t say blog networks like the ones Google has shut down lately, but links from real bloggers.

Aim for bloggers that are active on Twitter, retweet others often, and engage directly with others. You can start your search using the Follower wonk profile search for your vertical keywords plus blogger, blog, etc.

• See the affects

You find charts for the total number of social shares your website has received, the pages with an increased number of social shares within a specific time period, the pages with the most number of social shares throughout your website, and the individual networks vs. referring domains. You can also sort a full chart by number of shares each social network and referring domains.

This can help you determine if ongoing social sharing is making a difference on your link profile. It can also help you easily monitor the success of your content on social media.

SEO Mistakes That You Should Avoid

Search Engine Optimization is set of actions that works page by page to match that particular webpage’s ambitions. By attracting good quality traffic you can make your online presence for your business. It is quite mere to optimize your site by using SEO techniques in order to get visibility and attract people to your site.

If you follow the ethical way to achieve the goal then SEO works accordingly but when you use some unauthorized way to acquiring the success then your site get penalized. Thus, you need to take care to avoid the most common SEO mistakes in order to stand safe.

Most common SEO mistakes you should avoid are:-

You need to avoid most common SEO mistakes in order to make your site a successful site.

• Selecting the wrong keyword for your site is one of the most common SEO mistakes you need to be careful about choosing the correct keyword.
• Do not forget to include the keyword in your site’s URL gives you an advantage over your competition.
• Not including the keyword in the title tag. Not only does it help in optimizing your site, but also helps the reader relate the content of the page with the title of the page.
• Keep an eye on competition and upgrade your site accordingly.
• Another SEO mistake is to focus too much on Meta tags. While these are important, your site will not get high rankings only because of Meta tags.
• Using too much of Flash in your website is another common SEO mistake. A search engine spider cannot read a flash file and thus cannot index it.
• Using images in place of text for titles is another SEO mistake you should avoid.
• Another SEO mistake is if you fall prey to the belief that all backlinks are important to your site. You should take care to have quality backlinks.

Search Engine Optimization is an important online marketing strategy, which helps you attract visitors to your site and get it high search engine rankings. Avoiding an SEO mistake will ensure high visibility, brand building, and success in your online venture.