An Experienced and Professional SEO Services Company India

An Experienced and Professional SEO Services Company India Search Engine Optimization is about being visible online, having others find you, enquire with you SEO helps attain improved sales. SEOCRAT- SEO Company India offers expert search engine optimization to businesses in the US, UK and India regions. We design and implement effective web promotion models for websites and achieve top search engine rankings. Our expertise and experience in search marketing is increasing day by day and our motto is to provide Ranking SEO Services with affordable SEO Packages. We always keep on our eyes on Google because Google regularly update their algorithm and we work according to their algorithm. The latest update of Google is Panda 3.9 and 3.9.1 and Penguin 2.0. Our researchers try to be updated according to The Google.

The State of SEO in 2012
 
In these days many things have changed in the Search Industry and in our profession as SEO:

• Panda got global and actually, we are at its release 3.9.1 and 3.92.
• Penguin 2.0 also comes.
• A Penguin has been unleashed free to kill any site with an over optimized link profile.
• Google decided that only keywords referrals from organic searches were private.
• The Knowledge Graph had been released.
• SMO values increases.
• We all started talking about Author Rank.

Our SEO Services include:

• Organic Search Engine Optimization
• Reciprocal and one-way Link Building
• Website Content Writing & Optimization
• Blogging & Social Networking
• Directory Submissions & Bookmarking
• Pay Per Click Management
• Search Engine Submissions
• Article Syndication & Press Releases

Search Engine Optimization is a process to optimize the webpage to provide its better ranking on SERP i.e. Search Engine Result Page. It is the procedure of developing and boosting the quality and volume of traffic to confirmed website via search engines such as Google, Yahoo, Bing and many more show websites after seeking for results they think are relevant and authoritative. For knowing SEO in more enormous value SEO is the science and art of making websites be found on top of the major search engines for the relevant keywords. Achieving high rankings on the top search result is the best advertising tool on the Web today. The reason is simple as we know that millions of searches are performed every day. Thousands of web pages that appear closer to the top of those search results essentially get free advertising. It is the cheapest and the most effective marketing tool available.

Now let’s see that how search engine work
 
To understand SEO in India, we need to know how search engines work. When a search engine explores your website, it is not a human being doing it. It is a computer program called a web crawler, robot or spider. The web crawler will scan a page and add it to its database. If a keyword is requested in a search, it will return those pages that are relevant to that keyword. The results are sorted according to relevance and page popularity.

Benefits of SEO:

• Wide audience.
• Affordability.
• Added convenience.
• onitoring effectiveness of SEO campaign.

SEOCRAT is India's top SEO Company, based in New Delhi, India. We are a complete Internet and SEO Marketing company provider that consults and implements your entire web promotion strategy. Our teams of SEO experts are passionate about making your business grow by giving you top visibility on the search engine results pages. We also provide SEO Packages according to our client choice.

How Major Search Engine create Meta Description for a Website

Webmasters use different Search Engine Optimization techniques to get higher rankings for their site because higher search engine ranking for its targeted keywords on all major search engines Google, Yahoo, MSN is always one of the most important things for a website.After lot of your hard work and optimization if your website ranked well on major search engine but if its title and descriptions are not attractive and appealing then it is hard to say that a user will click and go through your site. So, it becomes important to display an attractive and appealing title and description for your site in search results so that it bound or force a user to click and go through your site. In this way it is important to know that how search engines create description for your website.

Here you can find some important information about how search engines Google, Yahoo, MSN create meta description for your site:

• How Google create meta description for a website:

Google is the preferred search engines for most of web surfers on the web. As per assumptions, Google use to display the description for a website in search results from the meta description tag if a user search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn't have a meta description tag then Google use the sentence that contains the searched keyword as the description to display in search results.

• How Yahoo create meta description for a website:

As per assumptions, Yahoo uses only the first part of the meta description to display in search results which is complemented by a text snippet from the searched page that includes the searched keyword. In absence of meta description on a web page, Yahoo will use the description of the web page from Yahoo's directory if that particular page is listed in Yahoo directory.

And in case that web page has no meta description and is also not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

• How MSN / Live create meta description for a website:

As per assumptions, MSN/Live uses the first sentence that contains the searched keyword as the description to display in search results. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page in search results.

Above information will sure helpful to know how major search engines Google, Yahoo, MSN create meta description for a webpage to display in search results.

Effective Ways to Generate Quality Backlinks without Depending on Your Content

In Search Engine Optimization it is very important that you realize that link building is one of the most critical elements you must consider. The ways to generate tons of quality backlinks without depending on your content are:-

• Guest Blogging:

Guest blogging for other blogs can be one of the best ways to get quality backlinks to your blog .Guest blogging is the process of writing for other blogs and in return you will be given an author bio below your post where you can let the readers of your guest post know more about you. You can then make use of the author bio by using the anchor text of your choice to link to the page you’d like it to rank for. Guest blogging works great for link building services.

• Blog Commenting:

Search engines still give value to comment links especially if they are dofollow so if properly done, commenting on other blogs can be a great way to generate quality backlinks to your blog.

• Article Marketing:

Article marketing is another link building services tactic similar to guest blogging, just not as powerful. You can easily build more quality and authoritative backlinks to your website using this tactic.

• Social Media Sites:

Don’t only focus on link building. Focus more on building and encouraging social media interaction around your site. Make sure posts are easy to tweet, share, digg, stumble etc. and ensure it is easy for readers to spread the word about your post to any social media site they want. This will be helping you on the long run.

• Directory Submissions:

As with every other tactic with which you can build quality and authoritative backlinks to your website getting the best from directory submissions has to do with you only submitting your blog to the top directories online not just in the numbers. I mean it doesn’t matter how many directories you submit to, it won’t make much impact if they are not highly trusted and respected by Google so in this case I’ll recommend you only submit your website to the top directories with at least a pagerank 6.

• Submitting Press Releases:

In order to get the best results from your press releases all you need to do is look for what people desperately want, write the best press release you can about it and build a few backlinks to your press release to give it some link juice so it can get to the top for its keyword. In a matter of time that press release will start gaining a lot of backlinks which will eventually reflect on your blog.

• Forum Posting:

Forums still work for building links, in fact they work great. All you need to do is be an active contributor on the forum of your choice and also make effective use of your forum signature. You should also ensure you contribute mostly to the sections relating to your blog and anchor text as that will establish the relevancy of your link with the search engines.

• Inter Linking:

Interlinking your blog posts will do you a lot of benefits because it will create a great structure that will make it easy for the search engines to crawl your website while still being able to associate your content with each other, it will also be able to pass link juice from some of the top articles on your blog to the less popular ones thereby giving them equal chances of ranking.

It is highly important that you know that link building services success isn’t about the quantity of the link but the quality of the link.

SEO Link Building Tips and Techniques

Back links are the most important factor when it comes to the search engines deciding where to rank your website. In the future that may change, but there is no doubt that back links will still continue to be an important factor in the ranking process. Because of this fact, it is important that you steadily build links leading back to your website.

Tips to Link building:

• Blogging:

Blogging is the easiest and most effective way to gain back links. Not only can blogging lead to back links, but it also is a way to consistently add content to your website, and we all know that Google loves sites that consistently add quality content. The key to gaining back links through blogging is to make sure that you are blogging about topics that are either directly related to your businesses that provide useful information for your readers. Once you have found your blogging niche, the next thing to do is create an RSS feed and submit both your blog URL and RSS feed to as many blog directories as you can find.

• Press Releases:

Press releases are a great way for businesses to gain back links to their sites. There are many free press release distribution sites out there to submit your releases to, but using a paid service like PRWeb can result in hundreds of back links from major news organizations with just one press release. Making press releases a regular part of your link building services strategy can result in thousands of quality back links over the course of year.

• Article Marketing:

The key to good article marketing is creating informative, original and unique articles. Don’t just write one article and post it on 10 different article sites. Instead, write 10 different articles and post them on 10 different sites. Make sure you mix up the anchor text of your links as well.If done right, article marketing can result in a ton of quality back links and increased rankings.

• Directories and Review Sites:

Using business directories and review sites isn’t the most innovative link building strategy, but it is a proven way to gain back links to your site. The number of people who visit your site is taken into account by Google when they decide where to rank you. Google figures that if a lot of people are visiting your site and spending time on it then your site must have valuable or interesting information on it and they will rank your site accordingly. Benefit of listing your website on sites such as Manta, Yelp, and Angie’s List is the improvement of your Google Places listing. Rankings on Google Places are based on a different algorithm than the one used to rank organic search listings.

• Create Link Bait:

Link Bait is content on your website that makes people want to link to it on their own. There are many forms of link bait you can choose to incorporate onto your site.

Below are a few examples.
• Well written, humorous and or informative content.
• Widgets or Tools.
• Video.

These are just five examples of link building techniques. There are others, but these five are the most effective. Keep in mind that link building can be a long and time-consuming process. Patience is the key when it comes to link building Services.

Keyword Research-an important factor in SEO

Keyword Research is the research and discovery of the main words that web users will type into a search engine to find you. By targeting the correct and most efficient keywords for your niche and business, your ranking report can illustrate the progress you make, getting you one step closer to the absolute achievement that any online business desires maximum exposure. Without keywords, nobody can find your website and you will never make a sale. Keywords are the phrases or words that people commonly use to type into search engines when they are surfing for something on the web. Keywords are essential to effective Search Engine Optimization. Keywords are the actual words or phrases typed into the search bar on a search engine.

Keyword Research process involves the following important steps. These steps can be described as:

• Discovering Keywords:

The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience.

• Analyzing Keywords:

The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking.

• Selecting Keywords:

The Selection process involves objective measurement based shortlisting of keywords keeping the site focus and target audience within the limitations analyzed.

• Deploying Keywords:

The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.

Advantage from Keyword Research:-

• Firstly, it has been proven that more people prefer to click on the organic search results in Google rather than on the sponsored links. The former are not paid for and are deemed more relevant.
• Secondly, your marketing information stays on the internet forever and once you come up on Google's first page, you stay there! It's like having your very own real estate online. A fact is, people want to find what they are looking for on the first page of Google.
• Thirdly, whilst creating your online presence, you are seen as a leader and the expert in the industry offering solutions and answers to people's problems.
• Fourthly, you can have all the above-mentioned benefits for free.The best part is that you would be able to attract unlimited amount of traffic to your websites. That means getting endless laser-targeted leads to your business at no cost to you!

Using the correct keywords on your website is the key to successful traffic generation.