How to Make Your Site Social Media Friendly

A website for your business is become the necessity in these days due to the global paradigm shift where more and more people are integrating online activities with their lives. Social media is a platform through which you can get closer to more and more people and when the people aware about your product then definetly your sale will increase and your brand become famous. You can reach a much wider audience not limited by time or any borders, making market expansion much easier and opening up more room for growth.

So add social media to your site or make your site social media friendly and then you can get more and more profit

Take help from Social media sites

Offline way of promotion is not effective so nowadays you have to go with the online promoting sites and these sites are social media sites like Facebook, Twitter, Linkedin etc. Through this you can be able to show your expertise and uniqueness in the industry and you need to establish a good relationship with your customers. Social media is simply a way for people to connect to your website to consume your content and eventually make purchases. You just have to make sure that your website has good social media integration. But keep these things in mind that your site is well optimized according to social media.

The points you should taking care of are:-

• Content:-



Content has major role especially in social media;people are constantly sharing with their huge networks of family and friends all sorts of content that they deem interesting, whether it’s a news article, an opinion piece, a funny picture, or an inspiring video. Therefore, you need to create content that will make the rounds within these social media channels through shares, retweets, pins, etc.

• Meaningful Titles and Nice Images:-

some truly great content doesn’t reach its full potential, because of poor titles that don’t immediately grab people’s attention when browsing through their feeds. For images, you want something that explains your points in a clearer fashion while maintaining the tone of your content, and more importantly, your brand is known for. You can actually just focus on creating content that is purely image-based to simplify complex concepts and highlight important facts.

• Use Social Buttons:-



People now expect a good level of convenience when surfing the Web. They want to be able to share things they like through their multiple social media accounts without having to deal with the relative hassle of opening up new windows or tabs and copying and pasting URLs. Social buttons are the answer to that problem, making it much easier for people to show their interest in a piece of content to the rest of the world.

These social buttons can also work in your favor, because they usually show the number of people who have expressed positive sentiments about particular content. Once these numbers climb, it can be even easier for people to take notice, because they will think the content is worth checking out, attributing it to the number of people who already did.

• RSS Feeds



Rich Site Summary is a tool that has found even more use now that there is so much more content being produced and shared throughout the Internet. Use it to syndicate relevant content you have on your main website to microsites targeting more concentrated niches. This way, you don’t have to be publishing the same content on multiple sites.

Social media allows for even wider coverage for your business, and gets you even closer to your target audience. Social Media Optimization gives you better result in mean time.

How to Get Back From Penguin 2.0?

Penguin penalizes duplicate or irrelevant link to their websites. The latest version of Penguin rolled out on 22nd May, 2013 which impacted the minds of many webmasters about how their websites are going to be affected this time by Penguin 2.0.

Steps To Recover From Penguin 2.0

There are mainly three processes to recover from Penguin 2.0.

• Link Analysis
• Identifying Harmful Links
• Removing Harmful and Suspicious links.

Link Analysis:

The first and foremost step which we have to take in overcoming Penguin 2.0 is to perform a deep link analysis. Links analysis refers to deep lookup of all the links which points to your site, to determine what links harms you or make your site caught by Penguin 2.0 update.

Firstly we have to download the list of all inbound links which points to our website. You can do this via Google Web Master Tools and many other online tools which are available free of cost, just use them to download your link list. Just go to the ‘Anchor text’ tab this will clear if there’s a problem with your anchor text.

Identifying Harmful Links:

The second step towards recovering your website is Identification of harmful links. If we are able to identify which links are harmful for our site, half of our work has been done.

All links are to be considered as harmful which posses the following characters:-

• Links from inappropriate website ex- adult or porn sites
• Links coming from irrelevant sites.
• Backlinks generated using Black hat Search Engine Optimization method.
• Paid links from link farm.
• Links created using other methods such as link scheme or link wheel.

Pagerank is another aspect of a website which helps us to recognize that if a website is of good quality or not. If we get a lower or no pagerank of a website, it’s not necessary that its quality is low but it can be a new site and on the other hand if an old website posses a lower rank or no page rank, definitely it would be a solid sign that it’s a low quality site.

A perfect sign of a bad link is that none of its pages are indexed by Google; it means that its pages are deindexed by Google and definitely you don’t want a deindexed site links back to you.

Removing Harmful and Suspicious Links:-

Now you have looked link profile and identified bad or harmful links which needs to be removed.

Google Disavow Tool:-

Don’t worry if you have a huge no of spammy or bad links. We have Google’s ultimate tool left with us which is Google disavow tool, but use it as a last resort because using it incorrectly may harm your site’s performance. Use only if you have considerable number of artificial, spammy and low quality links.

Penguin spam report form:-

It is also released by Google, so if you are seeing spammy websites ranking in your niche, you can send them one.

Google reconsideration requests:-

Reconsideration request forms are also available after Penguin 2.0. So, if you want than you can send one to them.

Follow these techniques to your sites, if your site gets penalize from Google Penguin and then see the effect to your site.

How to Use Content and Social Media for Link Building

When your quality, informative and genuine content comes more touch with people social media sites than people usually interact with your content and it helps to your link building strategy. Because quality content works whether it have to be in the knowledge of more and more people. You can use great content and social media to establish trust, build an audience of bloggers who love to link out, get exposure for your link worthy content, and learn how social media really affects your Link Building Services.

• Build Yourself on Social Networks

Simply including a link to your Twitter or Google+ profile in an email signature adds a personal element to your request, giving the recipient a chance to check you out and learn more about you.

• Create Content for Particular Social Networks

The more social visibility you get on social networks, the better your chances are of getting links to your content. Try creating content in your verticals that will be instant winners on particular social networks like topics like those tend to do well on their related social network.

• Share in Social Network Groups

Expand the reach of your content even further by sharing your content in social network groups like Facebook groups, LinkedIn groups, and Google+ communities in particular.


• Make Your Content Share worthy

Don’t just expect your content to do well based on your own promotion. Help your content out by making it easily shareable on social networks by using social sharing buttons. WordPress users can install the Digg Digg plugin to quickly add a variety of social sharing buttons to their posts and pages. No matter what you use, make sure your plugin includes the official Twitter, Facebook, and Google +1 button.

• Build a Network of Bloggers

As you are building your social audience on Twitter, Google+, and other networks you set up, aims for bloggers in verticals that align with the websites you are building links to. Google likes editorial links, and there’s no better in-content link than those that come naturally from bloggers. Note that I didn’t say blog networks like the ones Google has shut down lately, but links from real bloggers.

Aim for bloggers that are active on Twitter, retweet others often, and engage directly with others. You can start your search using the Follower wonk profile search for your vertical keywords plus blogger, blog, etc.

• See the affects

You find charts for the total number of social shares your website has received, the pages with an increased number of social shares within a specific time period, the pages with the most number of social shares throughout your website, and the individual networks vs. referring domains. You can also sort a full chart by number of shares each social network and referring domains.

This can help you determine if ongoing social sharing is making a difference on your link profile. It can also help you easily monitor the success of your content on social media.

SEO Mistakes That You Should Avoid

Search Engine Optimization is set of actions that works page by page to match that particular webpage’s ambitions. By attracting good quality traffic you can make your online presence for your business. It is quite mere to optimize your site by using SEO techniques in order to get visibility and attract people to your site.

If you follow the ethical way to achieve the goal then SEO works accordingly but when you use some unauthorized way to acquiring the success then your site get penalized. Thus, you need to take care to avoid the most common SEO mistakes in order to stand safe.

Most common SEO mistakes you should avoid are:-

You need to avoid most common SEO mistakes in order to make your site a successful site.

• Selecting the wrong keyword for your site is one of the most common SEO mistakes you need to be careful about choosing the correct keyword.
• Do not forget to include the keyword in your site’s URL gives you an advantage over your competition.
• Not including the keyword in the title tag. Not only does it help in optimizing your site, but also helps the reader relate the content of the page with the title of the page.
• Keep an eye on competition and upgrade your site accordingly.
• Another SEO mistake is to focus too much on Meta tags. While these are important, your site will not get high rankings only because of Meta tags.
• Using too much of Flash in your website is another common SEO mistake. A search engine spider cannot read a flash file and thus cannot index it.
• Using images in place of text for titles is another SEO mistake you should avoid.
• Another SEO mistake is if you fall prey to the belief that all backlinks are important to your site. You should take care to have quality backlinks.

Search Engine Optimization is an important online marketing strategy, which helps you attract visitors to your site and get it high search engine rankings. Avoiding an SEO mistake will ensure high visibility, brand building, and success in your online venture.

How to Improve the Accessibility of Your Website

Accessible that has meaning to describe that the information on the site is viewable and usable by a wide range of visitors. No one wants that why would you go to all the aspiration of building an winning and imperative website if visitors weren’t able to use the site well and left with a negative impression and never returned?

There are simple steps to enhance the accessibility of your website:

• Make sure your site layout is easy to navigate and visitors can easily find information.
• A good rule of thumb is to keep the number of navigation tabs to a minimum and to keep additional information within a few clicks of the home page.
• If you use CAPTCHA on your site, make sure to offer an audio alternative. CAPTCHA codes can help reduce comment spam.
• But can also be frustrating because they are sometimes hard to read. Give your visitors the option of listening to the CAPTCHA as well as simply viewing it.
• When you publish content on your site, make it available in several formats.
• Tag your photos when uploading them. Using an alt tag on your photos will let visitors know what the image is if it doesn’t display properly for some reason.
• Identify links so they are obvious to visitors. This can be done by using underlined text, italics or a different colored font. If you want visitors to click, make sure to make it obvious where they can.
• Test your website loading speed, which will analyze your URL and give you suggestions for how to make your site faster to load.
• Compress the files on your website. Big files tend to slow things down and make it more likely that you will lose visitors.

These are simple tips will keep your website running well and will provide a good visitor experience, which is exactly what your content deserves and it also helps in your Search Engine optimization. If you have any query about this post then please ask through comment we will get back to you. Thank you!

How To Build Quality Backlinks For Blog

Backlinks can switch the approach of blogging in one hand quality Backlinks can improve your blog ranking and in other hand bad and poor backlinks can collapse your all achievement and hard work into vain. In Panda and Penguin World the word Quality is more important. Before Panda and penguin update webmasters used to generate backlinks using poor techniques like profile links, link exchange with random websites, generating too many links with same anchor text on which they want to rank their blog in search engines. But now Google hates these entire link building techniques and penalize those sites which do not have quality back links. Now we have to work on quality not the quantity.

Here I am sharing those link building techniques which are ethical in Google point of view:-

Tip 1: Blog Commenting

Blog commenting is the best method for link building to a blog but here I’ll tell you how to do this in right way:-

• This is highly recommended to add blog commenting in your blogging schedule.
• Leave at least 10 comments daily on high ranked blogs same with your niche.
• Commenting on those blogs where you get nofollow link is a waste of time.
• Work on those blogs where you can get dofollow backlink for your blog.
• Don't put short comments like nice article, good article and all. Blog owner will not accept these types of comments and your efforts will be waste.

Tip 2: Use Forums

Participating in webmaster forums can help you to increase your blog readership. Readers will let to know about your blog and hence new visitors land to read your content. Denote some time from your schedule to use forums for link building. You can use these forums.

• Digital Point Forum
• Webcosmo forum
• Web Hosting Talk
• Yahoo Answers

Tip 3: Guest Blogging

Write your best and unique articles for other's blog.. Write for others and in return you will be awarded with a very powerful dofollow and targeted backlink with anchor text of your choice. Find blogs under the same niche which you have and contact their owners using contact us form in their blog to submit guest post. If they agree to publish your post on their blog then submit your post and include one or two link between content or in the Author's Bio section with your main keyword as anchor text. Guest Posting is beneficial for both the parties. Blog owners receive free and high quality articles for the blog and in return you receive high quality backlink for your blog.

Important facts regarding Guest Blogging are:-

Don't always build backlinks for your blog homepage. Try to build backlinks for internal pages also like category pages or any related post. For more Search Engine Optimization benefits you can also link to your sitemap page. By sitemap page, I mean the page which contains links to all published posts into your blog. You can visit my blog sitemap page for better understanding named as Blogger Tips and Tricks. By linking to that page means killing two birds with single stone. First is it will help Google Bots to crawl and index all of your posts and second is visitors will have to click to the links to read the article hence more page views.

Tip 4: Internal Linking of Posts

Internal links and External Links both play an important role in Search Engine Optimization. Internal links also count as quality backlinks. Google loves those blogs which works on internal linking strategy. Let me tell you how internal linking works. Whenever you right new post, try to link your previous posts or popular posts with proper anchor text.

It has multiple benefits like:-

• Build Backlinks for all posts.
• Search engine crawlers will let to know about your blog content in deep. All the posts will get indexed fast.
• Increase Blog Traffic.
• Reduce Blog Bounce Rate.
• Increase blog visit time, hence better ranking in search results.

This is all about on how to build backlinks for blog in post panda and penguin world. Use these strategies regularly and effectively and notice the positive change in your blog performance in search engines. If you have any questions then please ask me through comment and I’ll get back to you. Thank you!

Free SEO Tools That Helps You

Search Engine Optimization tools are an essential thing for webmasters. These tools help you to analyze your mistakes and according to them you made your Search Engine Optimization strategy to rank higher in major search engine. Using these tools, it is easily to identify the profile of a website among the web.

SEO Analysis Tools

1. Google Analytics

Google analytics is one of the best free analytics tool. Google analytics will track your daily visitors and the source they are coming from. You need is just copy paste some code from Google analytics to your website.

2. Google Webmasters

Google webmaster is an all-rounder. It has a lot of features. Google webmaster doesn’t need any tracking code but it needs to verify your site by placing some code. It can show you your site health, crawl errors, search queries and their ranking by position, search queries impressions and clicks, backlinks, submit sitemap and more. Google webmaster is an essential tool.

3. Bing Webmaster

Like Google webmaster tools, Bing search engine also have webmaster tool. Most of options are same as Google webmaster. The different thing is bing shows data related to bing search. It is also an important tool because bing’s algorithm is completely different from Google.

4. Woorank

Woorank is to check SEO score. It can show the Search Engine Optimization score of a website in a scale out of 100.

Duplicate Content Checker

1. Copyscape

Copyscape is a simple tool to check duplicate contents. You will get results while it detects duplicate contents for given URL.

2. Plagium

In Plagium the input is should be text and not URL. Hence you can find out whether the text is existing. You can search by simple/deep. You will get better result in deep search. Advanced options like language, relevancy is also possible in plagium. It supports up to 25,000 characters.

3. Plagspotter

PlagSpotter is a duplicate content checker, which can display matched content in percentage. PlagSpotter will display each website that matches your content and number of words that are matched.

Backlink Checker

1. Open site explorer

Open site explorer is a great backlink checking tool. You can compare your website with other four website. If you don’t want to compare, just enter your domain and explore your backlinks. In result page you can see Domain Authority, Page Authority, backlinks with dofollow/nofollow, anchor text and more.

2. Ahrefs

Ahrefs.com is another site to check backlinks. The reports are limited for the quest users. So this site needs an account to get more report.

3. Backlinkwatch

Backlinkwatch.com will show you almost all backlinks that are linking to your website. Backlinkwatch will show total backlinks, anchor text, NoFollow or DoFollow, outbount links and pagerank of that webpage.

Keyword Analysis Tools

1. Google AdWords keyword tool

Google AdWords is one of best and widely used free keyword tool. More than keyword you can filter result with website, its category, location, language and devices. In the result section you can see keywords competition, global and local monthly searches.

2. Ubersuggest

This tool is online tool to get keyword suggestions. You can get more relevant result by selecting languages and type of search such as web or image or video. It also shows similar keywords while click on each one.

3. Keywordspy

Keywordspy is a great tool which has a lot of options. Keywords can be search with in country.

4. Yahoo Clues

Yahoo clues is just like Google trends. Yahoo clues can show you raising search terms of yahoo search. It is possible to filter the result by country, gender, age etc. This tool is Free to use.

Broken Link Checker

1. W3C Link Checker

W3C Link Checker is a great tool to check links. This tool will check broken and redirecting links. It also shows you description and you can easily find solution.

2. Link Valet

Link Valet is a free tool to check broken links. It will check all links in the given URL. You can see the status of each links in the result page and hence you can see broken links.

Keyword Density Checker

1. SEOBook Keyword Density Analyzer

This tool is very useful to find keyword density. After you entering your website URL you can include Meta tags if you want. In the result page the keywords will be divided as one, two and three phrase keyword. And in each of these you can see keyword with its count and its density.

2. Keyword Density

Keyworddensity.com allows comparing keywords with two websites. After entering two URL and keyword, total count and density of both websites. Keywords will be count from title, Meta tags, text, image alt, URL, links and more.

So, with the help of these tools we can see the data and we are able to manage the date. Our Search Engine Optimization process is increased if we use these tools. These tools are very effective to save time and energy.

How Google Work

Search Engines, especially Google have emerged technologically over the years. The computing power of the software and hardware now arrange by the search giant can better be evaluated in terms of the functions it performs and its wide reach.

How Google Work

Search engines’ functions can be divided into three:

Crawling

This is the use of special software commonly known as bots, crawlers or spiders to access information on various websites through principally three means:

• Links from other websites already in the search engines index or gathered while crawling
• Url’s/links submitted by webmasters
• Sitemaps submitted by webmasters

Ordinarily one would visualize the bots as some crawling objects moving rapidly all over the web via links to reach different websites in performing its tasks. However, in reality that is not the case. It operates from a particular physical location and is akin to your web browser. It operates by sending various requests to the web servers from which it downloads/fetches various information on new web pages, updated web pages and dead links which are all used to update its index. As web pages are crawled, new links detected on these web pages are added to the engine’s list of pages to crawl.

In the process of crawling, the engines encounter challenges in the sense that there is a trade off between minimizing the resources it spends on crawling and maintaining an up to date index. It tries to avoid re-indexing an unchanged web page while it strives to capture all changed web pages in order to keep its index always current.

Indexing

The search engines stores the pages its crawlers retrieve from various web pages in a massive index database. It sorts this information based on search terms and arranges it in alphabetical order. This sorting enables rapid retrieval of documents from the index when search queries demand them. It processes the words in the web pages noting the location of the keywords within the pages e.g. title tags, alt attributes. The engines do process many, but not all content types. As an illustration, it cannot process the content of some rich media files or dynamic pages.

To improve search performance, the search engines ignore common words called stop words such as the, is, on, or, of, how, why, as well as certain single digits and single letters. These words are so common and do little to narrow a search, and therefore can safely be ignored. The indexer also ignores some punctuation and multiple spaces, in addition to converting all letters to lowercase, to improve its performance.

Search Query Processor

This is what most search users are conversant with and in fact quite often erroneously regard as the search engine. It comprises some components with the most visible being the search box or interface through which the search user interacts with the search engine, forwarding his search query for processing.

When a user sends in a query through the interface, the index rapidly retrieves the most relevant documents for the search query. Relevance is determined algorithmically based on many ranking factors numbering over 200. A key factor amongst these is PageRank which is a measure of the importance of a web page. This is determined by the number and quality of links pointing to the web page. It is however important to stress that not all links are equal as links emanating from high ranked web pages is considered more powerful than links from low ranked web pages.

Guest Posting Industry is renovated by Penguin Update

Guest posting has long been recognized as a great way to build your brand and create quality links, which can improve your search engine rankings. This is something that webmasters and Search Engine Optimization companies have known and utilized for years. The recent Google Penguin update has completely revamped guest posting and turned it into something that it has never been in the past.

The Google Penguin update is calling for better quality, longer-lasting links

Since the Google Penguin update is stressing the importance of high quality links. Guest posting is one of the only viable ways to build permanent, one-way back-links If you are not familiar with the process, it’s actually quite simple. The goal is to write a quality article that would be worthy of a blog. You then find a niche related blog in your industry and you request to write a guest post for their website. If they approve your request, you can have your guest post published on their website and you can leave a back-link to your own website. This back-link is perhaps one of the most important aspects of the guest post.

Guest posting offers more than just increases in ranking

When you guest post, you are going to get more out of your efforts than just an increase in ranking. In fact, guest posting has proven to provide direct traffic. If you target popular blogs in your industry that have relevant traffic, there is potential to get direct traffic back to your website. Readers of the blog post will potentially click your link and this can result in immediate traffic, which you can convert to sales once they arrive at your webpage. There are very few link building methods that can provide direct traffic and improve your search engine rankings at the same time.

It’s an effective strategy and it’s one that has been particularly useful for our business. By guest posting regularly, you can build dozens of high quality back-links which can have a substantial impact on your search engine rankings. Guest posting offers more potential than many other types of link building.

Directory Submission Service Boosting Google Ranks

Submitting your business website over directories is one significant procedure while doing Search Engine Optimization to your business website. Gaining backlinks to your website is as essential as doing On-page optimization to your website. Both go hand-in-hand and neither one outweigh the other. There are a plenty of directories available online and the real challenge lies in sorting the right directories for the right business.

Types of Directory Submissions

General Directory Submission

Deep Link Directory Submission

Niche Directory Submission

Regional Directory Submission

Apps Directory Submission

• Essential Directory Submission

Manual directory submission is very essential for easy approval, which automated approval lacks. Automated submissions & very simple and submissions are done at the expense of ‘just one click’.

• Deep Link Directory Submission

Directory submission is never restricted to home page of your website. Select some of your best inner pages, filled with informative content & submit them to directories. There is a real challenge that lies when submitting your inner pages and that is bounce rate. Never submit a normal page of your website, since this would increase your website’s bounce rate. The inner pages you link should also have a user friendly navigation pattern letting users to stay on you website.

• Niche Directory Submission

Niche directory submission helps. There are directories assigned exclusively for a particular industry. Possibilities of people reaching you will be high when you submit your websites to such niche directories.

• Regional Directory Submission

Small business owners should target directory submission sites that have regional importance. People at your local search these local sites to find the services/ products they are in need of, and find your website once you have your business listed over these regional directories.

• Apps Directory Submission

Are you aware that you have directories where you can list your mobile applications? Your apps need the visibility they require & the only way is to showcase them over directories for iphone, android, blackberry & windows. Get a link back to your service page from these niche spots.

Submitting your website over irrelevant directories & categories is never going to pay you the best outcome doing “Directory Submission”. Hope you found this post helpful & informative.

How to Increase Google's Crawl Frequency

Google Crawl Frequency is the frequency with which Googlebot visits your site can vary from hours to weeks. Through the redesign, we enacted severalSearch Engine Optimization elements, which have helped to allow and some instance entice crawling bots to frequent the site more often and more pages at that.

Why You Should Care About Crawl Frequency

We want to rank many pages on a site, not just the homepage. Additionally, we're actively making changes to our sites and we want bots to see this as quickly as possible and as deep within the site as possible.

Let's examine how those elements increased Google's crawl frequency.

Redesign/Site Migration

Redesign effort did a good job of lending to the opportunity to enhance crawl frequency as so many good SEO changes were taking place at once. Additionally, so much more new content and refreshed content drives the bots nuts giving them so much more to want to peruse on the site. Working order of all the standard Search Engine Optimization practices you can work on to improve crawl frequency on your site.

Get ’em on the Site

• Run a DNS check, Ping and Traceroute check of the site to assess if there are any issues with site pages loading with regard to connectivity or any other server issues.
• Run a page load speed report of your 10 most important pages to review how fast your pages are loading. Crawlers lack patience.
• Utilize parameter-free static/clean URLs on the site. Bots have long had issues with parameter crawling. Yes, they can often see their way through these now, but why not make it easier for them to crawl the site?

Hand Them the Keys to the Site

• Review your robots.txt file as well as your usage of meta robots tags. What pages are holding from them?
• Have an XML sitemap as well as HTML sitemap.
• Enlist supplemental navigation on-site (i.e., footer navigation, breadcrumb navigation, and relevant internal linking in copy). Create pathways to make a site easy to crawl.
• Fix internal links resulting in 404 errors as well as ensuring that external links open in new windows. You don’t want to stop the crawl and you don’t want to usher them away.

Entice & Lure Them

Generate fresh content. This may be the most important point in the checklist. Give them a reason to feel they should come back on a regular basis. Generate links and social citations to your site. This can be a large scale task in itself. Think of it this way: the more links you have out on the web, the greater your chances are of attracting crawling bots. Think of links as portals into your site.

As you can see, there are many components that aid in enhancing your bot crawl frequency and depth of crawl. These are also many of the foundational elements of Search Engine Optimization. This helps to reinforce that crawl frequency, is after all, a very important aspect of SEO itself. Adhere to these recommendations and you will have a better optimized site and hopefully see an enhanced bot crawl rate.

Guide to Penguin Friendly Off Page SEO

The purpose of the Penguin update was to demote sites that violated Google’s Webmaster Guidelines. Off-Site SEO means Link Building. Link building easily took the biggest hit during the Penguin update. Since links are still one of the most important ranking factors for your page and your site as a whole, we have to pay close attention to the types of links that actually work, and the ones that can hurt us.

Things to stop working on Off Page Optimization:

• Free Directories.
• Low Quality Social Bookmarking Websites.
• Free Articles Directories.
• Link exchanges.
• Paid/Sponsored links.
• Links from Spun content.
• Unnatural links (links from irrelevant websites).
• Participating in link schemes.
• Links from duplicate content.
• Links from banned/penalized websites.
• Excessive use of exact match keywords as anchor text.
• Any or every manipulative link building practice.

Things to focus on:

• Niche:

Get links from sites that are relevant. The links don’t have to come from an extremely tight niche (in fact that’s often a sign of a low quality site), but the connection should make sense.

• Advanced:

Your link building techniques shouldn’t rely on something that anybody could do easily.

• Vary keywords as anchor text:

Tons of links with the exact same text is simply unnatural, even in your own marketing efforts. Focus on text that gets a click-through not that uses a particular keyword.

• Brand perspective:

Your promotional efforts should fit with your brand.

• Content marketing :

Obviously this got huge this year. You should focus on producing content that is naturally shared and linked. In other words, link earning in addition to link building.

• Getting citations:

You should make it clear to the search engines what your brand name is so that the search engines can recognize when it is mentioned without a link. Google is using statistical data and co-citation to rank sites using off-site factors that go beyond links, so focus on creating buzz and getting discussions about your brand going.

Search Engine Optimization is changing as the search engines become more advanced. Penguin will not be the last update to shake up the search results and we as marketers should be focusing on longevity and brand just as much as we should on rankings.

Guide to Penguin Friendly On Page SEO

The purpose of the Penguin update was to demote sites that violated Google’s Webmaster Guidelines. Sites that used manipulative techniques to improve their rankings, and some innocent sites that may have appeared manipulative to the algorithm, lost their high positions in the search results. These manipulative techniques, referred to as “black hat,” include keyword stuffing, cloaking, participating in link schemes, deliberately using duplicate content for search engine benefit, and excessive use of exact-match keywords in links and content. Similar techniques also came under fire.

Whether you were hit by Penguin or just want a plan to boost rankings without concerns about future updates, here is your guide:

Things to stop in On-Site SEO:

• Putting a list of keywords in the page title instead of making it descriptive or using your brand name and Jamming keywords into the Meta Description.
• Using Meta keywords. These have been useless for quite some time. They serve no purpose whatsoever. It’s still good practice to include a meta-keyword here or there for certain tools that may still use them, but the search engines don’t.
• Including your primary Keywords in H1 tags and secondary keywords in H2, H3 and so on. Fit keywords into these tags if it makes sense, but don’t waste time trying to get them into every single page or especially every single subtitle.
• Keywords in the alt tags of images. Use a descriptive alt tag or none at all.Keyword-rich URL naming conventions. If your URL is a bunch of junky letters and numbers, this really doesn’t matter anymore.
• Stuffing keywords or using a specific “density” of keywords.
• Low quality, poor, or duplicate content on your site.
• Repeating navigational links in both the header and footer.
• Excessive internal linking using keywords as the anchor text.
• Updating your blog with ZERO value content.

Things to focus on On-Site SEO:

• Search Engine Optimization Friendly Website .
• Use descriptive titles that consider branding and shareability.
• Use calls-to-action and make it easy for visitors to connect with you. Focus on boosting your conversion rate.
• Lower page loading time.
• Update your blog with content that should sound fresh, useful, and unique.

Focusing in these tips you can back to your position as soon as possible and grow your business as per the all assumption of Google Penguin.

Types and use of Link Tools

To establish better in the internet marketing you have to pay attention in the internal linking structure is working properly or not in to your site. There are essential tools for your SEO campaign as backlinks are a key factor that contributes to your list of search engine sites. As we know link building is very essential tactics of SEO or you can say that it is not possible to get success in SEO without Link building Service.

Here are few examples that will help you:

• Link Analyzer:

Analyzes and reports on all internal and outgoing links for a site. An important tool to control which sites they connect to (to help ensure that lead to bad neighbors) and to help ensure that the internal linking structure is sound.

• Backlink Checker:

Checks backlinks to your website .Very to find out whom is linking to you. How backlinks are the lifeblood of the life of the search engine ranking this is a must use ellipses.

• Extraction Link:

In essence this tool extracts outbound links from a site in a document; it may be useful to provide data for further analysis.

• Link Popularity Checker:

As a control of backlinks but across multiple search engines, once again a very useful tool for SEO.

• The suggestion link generator:

Find the sites you link to other sites on the basis of the word you are interested in. The obvious power of such a tool is to identify sites that are already providing outbound links to the exact terms you are interested in. In addition these connections using relevant terms in the anchor text (which is important for SEO) because this is the way in which they are discovered by toll, in the first place.

• More Back Link Checker:

In essence, just as a backlink checker tool, but that checks search engine Sat once more (as opposed to focusing on a single search engine for results),

• Nofollow Finder:

This tool finds sites that use the no follow tag on their links. This is useful to find out how connections that use the no follow tag are no longer useful for SEO. This is particularly relevant if you bought back or are involved in reciprocal linking programs.

• Reciprocal link checker:

these tools to ensure that the sites that say they actually link to link. In this case it is useful tools if you bought back or are involved in schemes of mutual connection, as one can easily verify that the connections are in place.

In summary, the link tools offer a range of useful functions for detection and testing of a variety of connection types and should be in the toolbox of all those who are interested in Search Engine Optimization .

Link Building Technique in this New Year

Link buildings have always a good for your website and create valuable traffic to your site and reward proposition and also help in Search Engine Optimization. By improving Google’s algorithm and supplementing their spam control with Human Quality Raters, Google has made it increasingly difficult to manipulate search rankings via spammy backlinks.

Before You Start Link Building

• Audit and remove bad links. A tool such as Link Detox can be useful.
• Find or create something to leverage that is link worthy. The best links require editorial approval – target those links in your link acquisition efforts.
• Invest in backlink analysis tools.

Top 7 Link Building You can follow this year

• Use GWT to discover broken links.
• Go to GWT, click on your website, then "Site health" then "Crawl Errors" in the left nav. A list of URLs and response codes will appear at the bottom of the page.
• Repair the broken links by using a 301 redirect.
• If your website is designed in CSS, submit it to CSS directories like CSS Mania, Best Web Gallery, or CSS Elite.
• Make certain the directory is indexed. Most quality directories are paid directories – the cost of entry is a barrier to spammers.
• Must have a suitable category for your listing.
• Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building.
• Use your Twitter profile for Link Building.

Follow these guidelines and you will be off to a great start for Link Building Services in 2013 and beyond.